# Consultation into calling line ID open for feedback

- Link: https://fundraising.co.uk/2016/01/21/consultation-calling-line-id-open-feedback/
- Published: 2016-01-21T11:10:00+00:00
- Author: Melanie May

**The Government has launched an open consultation into requiring direct marketers–
including non-profit organisations – to provide calling line identification when
telephoning members of the public.**

It seeks views on the proposal to amend the Privacy and Electronic Communications
Regulations 2003 (PECR), via secondary legislation to make it a requirement for 
direct marketing callers to provide a valid Calling Line Identification (CLI).

The requirement would apply to all individuals and organisations (profit and not-
for-profit organisations) making calls for the purposes of direct marketing as defined
by [s11(3) of the Data Protection Act 1998](http://www.legislation.gov.uk/ukpga/1998/29/section/11)(
DPA) and the Information Commissioner’s Office’s (ICO) Direct Marketing Guidance.

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The proposed change aims to make it easier for people to refuse and report unwanted
calls; and to make it easier for the ICO to investigate and take enforcement action
against callers who persistently and deliberately flout the rules. According to 
the [calling line ID consultation document](https://www.gov.uk/government/consultations/requiring-direct-marketing-callers-to-provide-calling-line-identification),
of the 149,016 complaints received by the ICO about live and automated direct marketing
calls in 2014, 15% didn’t provide CLI.

The Government is looking to bring the amendment into force in Spring 2016.

The consultation asks for responses to the following questions:

 1. 1) Do you agree that the Government should amend PECR to make it a requirement 
    for direct marketing callers to provide CLI?
 2. 2) Are there any other costs or benefits that may be associated with this proposal
    that you think the Government should consider before taking a final decision?

 

The consultation closes on 23^(rd) February at 11.45pm. Comments can be emailed 
to [bi*********@*********ov.uk](https://fundraising.co.uk/2016/01/21/consultation-calling-line-id-open-feedback/bi*********@*********ov.uk)
or sent to:

Data Protection team

Department for Culture, Media & Sport

100 Parliament Street

London

SW1A 2BQ

 

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