# Pret offers 100,000 free coffees for customers to donate

- Link: https://fundraising.co.uk/2016/01/18/pret-offers-100000-free-coffees-for-customers-to-donate/
- Published: 2016-01-18T13:13:43+00:00
- Author: Howard Lake

**Food retailer Pret a Manger is offering 100,000 free coffees or teas from today
for its customers to give away.** Its ‘Make Someone Smile’ initiative involves 100,000
branded cardboard sleeves that are being added to some drinks sold over the next
month.  

> [Help us give away 100,000 smiles! If you’re lucky enough to be given one of our “Make Someone Smile” coffee sleeves you can treat a friend, colleague, or even a complete stranger to a free coffee (or tea). #makesomeonesmile #bluemonday](https://www.instagram.com/p/BArO8WfjEmA/)
> A video posted by Pret (@pretamangeruk) on Jan 18, 2016 at 1:34am PST

    Clive Schlee, [Pret](http://www.pret.co.uk/en-gb/) CEO, explained:

> “We often get feedback from customers about how our shop teams have brightened
> up their day. Our teams love being able to make customers smile, and we hope the
> recipients of our special coffee sleeves enjoy being able to pass that joy onto
> somebody else themselves.”

 There is no charity partnership involved, but Pret’s campaign suggests that the
free drinks can be given to a friend or a stranger. It’s likely therefore that some
of these free warm drinks will be given to homeless people and Big Issue sellers.
Last year Schlee announced that he’d instituted an [alternative to a customer loyalty programme](http://www.thedrum.com/news/2015/04/21/pret-manger-ceo-s-clubcard-alternative-staff-can-give-away-free-food-customers-they).
Instead of developing a standard buy-nine-coffees-and-the-tenth-is-free loyalty 
scheme, he invites staff to give away a certain number of free drinks and hot food
each week. He leaves it to the staff to choose whom to select.  

![Pret's Make Someone Smile campaign](https://www.fundraising.co.uk/wp-content/uploads/
2016/01/pret-make-someone-smile-coffee-sleeve.jpg)

Look out for these coffee sleeves to make a random act of kindness

 The promotion runs from today until 23:59 on **28 February 2016**.    

> If you're given one of our 'Make Someone Smile' coffee sleeves, you can treat 
> a friend to a free coffee (or tea)! [pic.twitter.com/teMgvlnj0H](http://t.co/teMgvlnj0H)
> 
> ## Advertisement
> 
> — Pret (@Pret) [January 20, 2014](https://twitter.com/Pret/status/425256311500963840?ref_src=twsrc%5Etfw)

    

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