# Should fundraisers around the world pay attention to the UK’s fundraising challenges?

- Link: https://fundraising.co.uk/2016/01/06/should-fundraisers-around-the-world-pay-attention-to-the-uks-fundraising-challenges/
- Published: 2016-01-06T17:37:50+00:00
- Author: Howard Lake

**Bluefrog’s Mark Phillips talks to Kimberley MacKenzie, CFRE, Editor of Hilborn
Charity Enews in Canada about the problems faced by fundraisers in 2015 and why 
they are relevant to fundraisers around the world.**

The sustained criticism of some UK charities’ fundraising tactics and treatment 
of donors is being watched by many fundraisers in other countries. Others might 
view it as relevant only to the UK.

However, the genuine issues raised, such as public perception of charities, dealing
with vulnerable donors, use of personal data, and the style, tone and volume of 
fundraising messages are all worthy of review by fundraisers in other countries.
Charities in these countries may not be experiencing the level of criticism and 
attention experienced in the UK, and the rush to wholesale review of how all fundraising
is regulated, but these issues and questions are a core element of how they fundraise.

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Kimberley MacKenzie at [Hilborn Charity Enews](http://charityinfo.ca/articles/in-conversation-mark-phillips)
interviewed Mark Phillips of UK agency [Bluefrog](http://www.bluefroglondon.com/)
to ask him to share his interpretation of the problems faced by fundraisers and 
charities and how fundraisers are responding.

The 40-minute interview offers a useful introduction and overview of the challenges
faced by fundraisers, and what fundraisers should focus on to overcome them.

The discussion covers issues including:

• background to the crisis

• could the Olive Cooke issue arise in Canada or other countries?

• newspaper investigative tactics e.g. journalists working undercover at fundraising
agencies

• the four fundraisers of the apocalypse

• donor acquisition

 

You can listen to the interview here:

 

 * **[New guidance for fundraising events offering flights](https://fundraising.co.uk/2016/01/11/new-guidance-for-fundraising-events-offering-flights/)**(
   11 January 2016)
 * **[Regulator inquiry finds financial misconduct in charity](https://fundraising.co.uk/2016/01/18/regulator-inquiry-finds-financial-misconduct-charity/)**(
   18 January 2016)
 * **[Public support revealed for funded charity regulation](https://fundraising.co.uk/2016/01/21/report-reveals-public-support-funded-charity-regulation/)**(
   21 January 2016)