# DBS Data launches database of 2.5 million UK donors

- Link: https://fundraising.co.uk/2015/12/21/dbs-data-launches-database-of-2-5m-uk-donors/
- Published: 2015-12-21T09:08:57+00:00
- Author: Melanie May

**The new database of known UK charity donors will be limited to just one mailing
per record each month according to DBS Data, in what it claims is a first for the
industry.**

DBS Data has taken the step in a bid to prevent the over-mailing of donors. The 
company also states that all records are IoF, Data Protection Act and Privacy & 
Electronic Communications Regulations (PECR) compliant, and adhere to the ICO guidelines
and DMA Code.

The data has been gathered from on- and offline surveys and questionnaires, where
individuals have confirmed that they are charity donors and have provided their 
consent for their details to be shared with third parties for sales, marketing and
fundraising purposes.

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The database is aimed at charities for health and medical, animal, cancer and environmental
causes. To create it, DBS has extracted key characteristics from its pre-existing
2.5 million charity donor file and overlaid it with its LifeBase pool of 46 million
consumer records. Charities can reach donors by mail, email and Facebook, based 
on the types of charities the person donates to, and the value and frequency of 
their donations.

DBS Data managing director Adam Williams said:

> “We have taken the decision to place usage limits on the data to prevent households
> from being bombarded with donation requests which can lead to apathy. In doing
> so we hope that this will help charities to stand out in their marketing communications
> and increase donations.”