# Festive hashtags raise cash for charity

- Link: https://fundraising.co.uk/2015/12/17/festive-hashtags-raise-cash-charity/
- Published: 2015-12-17T12:45:56+00:00
- Author: Melanie May

**Agency BBD Perfect Storm is attempting to counteract the gratuitous overuse of
festive hashtags this Christmas by creating its own that raise cash for a local 
charity.**

The agency has created [Xmashtag.com](http://xmashtag.com/), an online generator
that will produce 10,000 unique hashtags made up of four festive words, such as #
FrostySleighDiscoGiblets and #AdventPorkElfCrackers, for people to tweet and share.

The campaign supports [SCT](http://www.sct.org.uk/), a local charity that provides
practical help and support to people who have been homeless and suffering from addiction,
poverty or social isolation. For every unique tweet used from the generator BBD 
Perfect Storm will donate 10p to SCT, with an overall donation target of £1000.

## Advertisement

[⌊#XmashTAG⌉⌊#XmashTAG⌉[

#XmashTAG raises funds for SCT

The campaign launched on Giving Tuesday and is expected to run until the end of 
December. It is being promoted through Twitter.

Seb Hill, executive creative director at BBD Perfect Storm, said:

> “Our industry, and indeed the world, is obsessed with ridiculous hashtags. We 
> hope people see the ironic cliché in this campaign and embrace the XmashTag to
> spread some #ChristmasJoy, whilst doing some good at the same time.”

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 * **[Maltesers to donate up to £1 million to Comic Relief through #bakeamillion](https://fundraising.co.uk/2017/02/28/malteasers-to-donate-1m-pounds-comic-relief/)**(
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