# GiveaGift turns unwanted gift cards into donations

- Link: https://fundraising.co.uk/2015/12/16/giveagift-turns-unwanted-gift-cards-into-donations/
- Published: 2015-12-16T09:00:11+00:00
- Author: Melanie May

**GiveaGift, an online gift card donation platform that helps consumers exchange
and donate unwanted gift cards, is launching in the UK.**

The service has partnered with [Give as you Live](https://www.giveasyoulive.com/),
and the [Technology Trust](http://www.technology-trust.org/) to both launch it and
help it expand over the next year.

Through GiveaGift, consumers with an unwanted gift card can give a donation from
the card’s value to a charity, and then exchange the remaining balance of their 
unused gift card for a gift card for that value with a different brand, with the
current range including Amazon, John Lewis, iTunes and Topshop.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Consumers input the value and details of their gift card on the [GiveaGift ](https://giveagifthq.com/)
site, as well as how much of it they wish to donate and to which participating charity.
They then choose a new gift card for the remaining balance from the range of brands
available.  Charities can also sign up online to participate in the scheme, with
those involved currently including [The Princes Trust](https://www.princes-trust.org.uk/),
[Breast Cancer Care](https://www.breastcancercare.org.uk/), and [Youth Music](http://www.youthmusic.org.uk/‎).

Greg Hallett, managing director at Give as you Live, said:

> “GiveaGift is a simple concept that has the potential to really impact charity
> revenues. £1billion is wasted in unused gift cards each year so we do not hesitate
> to support GiveaGift in helping that waste become much needed donations to all
> kinds of causes.”