# E-card to raise funds for Action Medical Research

- Link: https://fundraising.co.uk/2015/12/16/animated-e-card-raises-funds-for-action-medical-research/
- Published: 2015-12-16T09:06:15+00:00
- Author: Melanie May

**Children’s charity [Action Medical Research](https://www.action.org.uk/) has unveiled
its first animated e-card, aimed at encouraging people to donate.**

The short animated clip, which features two robins who deliver a pair of booties
to a family with a baby at Christmas, can be sent to any number of email addresses;
users are asked to make a donation to the charity, which funds research to help 
sick and disabled babies and children.

The card can be sent from the charity’s [website](https://www.action.org.uk/ecard),
and has been created by its in-house communications team.

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Sarah Moss, director of communications at the charity, said:

> “We’re really pleased to be able to offer supporters a Christmas e-card this year.
> We wanted a story which would reflect our work to make a difference for sick babies
> and children. We hope that people will share this with friends and family and 
> will consider making a donation as they send it.”

 * **[Five fundraising tweets for 26 May 2016](https://fundraising.co.uk/2016/05/26/five-fundraising-tweets-26-may-2016/)**(
   26 May 2016)
 * **[An Post to help homelessness charity with corporate card scheme ](https://fundraising.co.uk/2016/11/14/post-help-homelessness-charity-corporate-card-scheme/)**(
   14 November 2016)
 * **[The 2016 MP Christmas card round-up](https://fundraising.co.uk/2016/12/20/the-mp-christmas-card-round-up/)**(
   20 December 2016)

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