# Dutch charity campaign first to use #DONATE service

- Link: https://fundraising.co.uk/2015/12/16/3fm-serious-request-uses-donate-to-raise-funds-via-twitter/
- Published: 2015-12-16T09:30:37+00:00
- Author: Melanie May

**Dutch charity [3FM Serious Request](http://www.3fm.nl/) is using the social payment
platform #DONATE to support its annual Serious Request 2015 appeal.**

3FM Serious Request is the first charity campaign in Europe to use the #DONATE service
to make donating via Twitter possible. An annual initiative and collaboration between
Dutch national broadcaster NPO and [Red Cross](http://www.redcross.org.uk/), the
campaign aims to raise funds for silent disasters: those that are often unnoticed
around the world. It sees three 3FM DJs locked in a glass studio for six days in
the week before Christmas, broadcasting live on radio and TV, with members of the
public invited to request songs in return for a donation.

The service is provided by UK social wallet technology provider #PAY, and allows
anyone who tweets #ikdoneeraanSR15 for the first time to receive an auto reply with
a link to donate 5 EUR.

## Advertisement

#DONATE was [set up](https://www.fundraising.co.uk/2015/04/16/donate-offers-donations-to-charities-via-twitter/)
in April 2015 by #PAY and GOOD Agency. Charities choose a campaign hashtag, and 
share it on Twitter, asking for followers’ support. The first time a follower donates
with a tweet, they are asked to link their Twitter profile with their Paypal account,
and are then asked to confirm their donation by retweeting a message of thanks, 
which also aims to prompt more people to donate. Once registered, anyone donating
for a second time only needs to retweet to confirm their donation.

James Meers, CEO of #PAY, said:

> “#PAY is proud to partner with Twitter to support 3FM Serious Request and help
> develop the future of fundraising by enabling social as a donation channel.”

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