# Starbucks supports charities with #RedCupCheer

- Link: https://fundraising.co.uk/2015/12/15/starbucks-supports-charities-with-redcupcheer-challenge/
- Published: 2015-12-15T08:36:40+00:00
- Author: Melanie May

**The Starbucks #RedCupCheer challenge saw UK charity supporters send almost 100k
tweets in support of their favourite causes last month, resulting in 200 small and
local charities winning grants from the company.**

Starbucks [invited](https://www.fundraising.co.uk/2015/11/09/starbucks-offers-150k-to-charities-in-redcupcheer-christmas-campaign/)
small and local charities to register for the challenge in November, with 200 chosen
to participate. The 100 charities that received the most social media support won
£1000 each, with the remaining 100 winning £500.

Over the course of the three-week challenge, supporters were asked to raise some
noise for their chosen causes by tweeting the charities’ names along with the #RedCupCheer
tag. Success was measured across Twitter by the total number of mentions for each
of the charity names used with the #RedCupCheer tag on Twitter. The total number
of social shares of the cause page from neighbourly.com was also measured along 
with each one’s total number of followers, with scores combined to make each charity’s
final total.

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Overall, more than 94,000 tweets and retweets using the tag were made, with followers
sharing their support with photos and videos as well as festive tweets.

Nick Davies, founder of neighbourly, said:

> “Red Cup Cheer is a fantastic way for Starbucks to connect with projects close
> to the hearts of customers and colleagues in their local communities.The overwhelming
> support and cheers for these causes right across the UK has been truly exciting.”

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