# The Entertainer hits £1 million mark with Pennies partnership

- Link: https://fundraising.co.uk/2015/12/02/entertainer-hits-1m-mark-pennies-partnership/
- Published: 2015-12-02T09:25:01+00:00
- Author: Melanie May

**Toy retailer [The Entertainer](http://www.thetoyshop.com/) has reached the £1m
milestone through its partnership with digital charity box, [Pennies](http://www.pennies.org.uk/).**

The Entertainer has been working with Pennies since August 2011, with the money 
raised during this time helping eight different children’s hospital charities, including
[Great Ormond Street Hospital Children’s Charity](http://www.gosh.org/), Bristol
Children’s Hospital charity [Wallace & Gromit’s Grand Appeal](https://www.grandappeal.org.uk/),
and [Noah’s Ark Children Hospital Charity](https://noahsarkcharity.org/) in Wales.

The partnership raised £100,000 in its first six months. Prior to this, the toy 
retailer’s stores were raising around £2,000 a year via traditional charity collection
boxes for four regional children’s hospital charities. Last year, The Entertainer
announced that it had raised [£100,000](https://www.fundraising.co.uk/2014/09/05/toy-retailer-raises-100k-microdonations-hospital-charity/)
for Wallace & Gromit’s Grand Appeal alone through Pennies.

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Gary Grant, managing director and founder of The Entertainer, said:

> “£1million is an amazing achievement.  The introduction of Pennies to our stores
> has been a fantastic way to collect for so many worthy causes. Without the continuous
> generosity of our customers, The Entertainer wouldn’t have achieved this charitable
> milestone which undoubtedly will have a significant impact on our local children’s
> hospitals.”

Alison Hutchinson, Pennies CEO, added:

> “The Entertainer was Pennies’ first in-store retailer to embrace the micro-donations
> movement. It was clear from day one customers felt good about giving – and this
> huge £1m milestone shows what a difference these pennies can make over four short
> years.”

The Pennies Foundation launched in 2010. The Pennies digital charity box enables
customers to donate a few pence to charity at the point of sale when paying by card
in-store, online or in-app. Overall, more than 22 million customer micro-donations
have been made across 50 retailers with Pennies to date.