# WWF teams up with Will Young for Christmas

- Link: https://fundraising.co.uk/2015/12/01/wwf-teams-will-young-christmas/
- Published: 2015-12-01T13:10:36+00:00
- Author: Melanie May

**The [WWF](http://www.wwf.org.uk/) has teamed up with Will Young and Globe, Universal
Music UK’s Creative & Commercial Partnerships division, for its 2015 Christmas campaign,
which hopes to inspire more people to support the charity’s work.**

The campaign, [#WorldNeedsLove](http://worldneedslove.wwf.org.uk/), launched at 
the end of November with a TV ad featuring Will Young singing Burt Bacharach’s ‘
What the World Needs Now Is Love’.  It reveals that global wildlife populations 
have declined by over 50% since 1970 and asks people to show the world some love
and search ‘WWF Will Young’ to donate.

**Editor’s note:** _the video previously embedded here (https://www.youtube.com/
watch?v=auheKkW6zn8) is no longer available._

## Advertisement

In a first for the charity, the campaign launched with a world premiere of the ad,
also featuring the singer, during a special three minute takeover of the ad break
for Alan Carr’s Chatty Man show on Friday 20^(th) November on Channel 4.

In addition to the DRTV campaign, #WorldNeedsLove_ _is being supported on social
media with a [user generated content competition](https://www.instagram.com/p/-jMHGIhSZd/)
that asks people to share what they love most about the planet by posting a short
video about it on Instagram.

Katrina Elliott WWF-UK Head of Fundraising said:_ _

> “By using music we hope to reach new audiences and engage them in conservation
> issues and the work of WWF.”

Last year saw WWF team up with John Lewis in the store’s [Monty the penguin](https://www.fundraising.co.uk/2014/11/08/wwf-uk-benefit-montymania-surrounding-john-lewis-christmas-tv-advert/)
Christmas ad, which asked people to adopt a penguin through the WWF, and featured
a single by Tom Odell, from which all sales profits went to the charity.

 * **[WWF takes to the Underground to promote Earth Hour](https://fundraising.co.uk/2016/03/18/wwf-takes-london-underground-promote-earth-hour/)**(
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