# Back to the Future acceleration game raises funds for Parkinson’s UK

- Link: https://fundraising.co.uk/2015/10/23/back-to-the-future-acceleration-game-raises-funds-for-parkinsons-uk/
- Published: 2015-10-23T13:33:24+01:00
- Author: Howard Lake

**Marketing agency Savvy Marketing Ltd came up with an appropriate idea to raise
funds on Back To The Future day this week. It created an online game and offered
to donate 88p to Parkinson’s UK each time someone won.**

The [Back to the Future game](http://getsavvy.com/bttf) requires players to click
on one of three blue circles within the Flux Capacitor as they light up in random
order. The object is to click or tap on them fast enough within 30 seconds to boost
the Delorean car to the magic 88 mph at which it will roar into the future.

The company offered to donate 88p for each successful participant, up to a maximum
donation of £500. It created the game on its own, so its terms and conditions made
clear that it was not endorsed or administered by the charity, although no doubt
they were pleased to benefit from it.

## Advertisement

 

![Savvy Marketing's Back to the Future game in aid of Parkinson's UK](https://www.
fundraising.co.uk/wp-content/uploads/2015/10/savvy-goes-back-to-the-future.jpg)

88p was the appropriate donation if you reached 88 mph in time

![California license plate - 'Outatime' - Savvy's Back to the Future fundraising
game](https://www.fundraising.co.uk/wp-content/uploads/2015/10/savvy-goes-back-to-
the-future-out-of-time.jpg)

Didn’t reach 88 mph? You’re outatime.

 

Back To The Future Day was the date to which Marty McFly (Michael J. Fox) and Dr.
Emmett Brown (Christopher Lloyd) travelled in 1989 film Back to the Future part 
II.

[Fox has established a charitable foundation](https://www.michaeljfox.org/) and 
fundraised for research into Parkinson’s disease, a condition he has lived with 
since 1991.

 * **[Hidden golden envelopes reap donations for Birmingham charities](https://fundraising.co.uk/2015/11/05/hidden-golden-envelopes-reap-donations-for-birmingham-charities/)**(
   5 November 2015)
 * **[The Secret World gamers raise over $7,000 for the Malala Fund](https://fundraising.co.uk/2015/12/08/the-secret-world-gamers-raise-over-7000-for-the-malala-fund/)**(
   8 December 2015)
 * **[War Child launches gaming campaign to raise funds & awareness](https://fundraising.co.uk/2017/05/15/war-child-launches-gaming-campaign-raise-funds-awareness/)**(
   15 May 2017)
