# Digital gaming site to let purchasers donate to charity

- Link: https://fundraising.co.uk/2015/10/20/digital-gaming-site-to-let-purchasers-donate-to-charity/
- Published: 2015-10-20T13:10:46+01:00
- Author: Howard Lake

**Digital games retailer Humble Bundle is offering its customers the chance to choose
a charity to support when making a purchase of “bundles” of software and digital
books.**

The function has been made possible with the help of PayPal Giving Fund, meaning
that over 10,000 UK charities could benefit.

Humble Bundle sells digital content through its pay-what-you-want bundle promotions
and the Humble Store. It is now offering customers the opportunity to support a 
charity with each purchase they make. So far it has raised more than $64 million(
£40m) for charities.

## Advertisement

Now its customers can choose the benefitting charity from all those with a valid
PayPal Giving Fund account.

John Graham, co-founder of [Humble Bundle](https://www.humblebundle.com) said:

> “Humble Bundle’s new Choose Your Own Charity feature expands our user-controlled
> approach to digital distribution by allowing customers to choose from over 35,000
> charities and counting to benefit from their purchases. There are lots of amazing
> charities out there, and we’re excited that our collaboration with the PayPal 
> Giving Fund will allow our community to support the causes that personally matter
> to them.”

![NIck Aldridge](https://www.fundraising.co.uk/wp-content/uploads/2015/10/nick-aldridge-
paypal-giving-fund.jpg)

NIck Aldridge, CEO of PayPal Giving Fund

Nick Aldridge, CEO of [PayPal Giving Fund](http://www.paypalgivingfund.org.uk), 
said:

> “We’re delighted to be helping Humble Bundle support thousands of charities enrolled
> with PayPal Giving Fund. Their innovative pricing model, together with the ability
> for customers to choose their favourite causes, should be a winning combination
> for gamers that want to do good.”

Humble Bundle will be introducing ways for charities to promote this new fundraising
option to their supporters.

 * **[€1 ask in €1 million Irish fundraising campaign](https://fundraising.co.uk/2016/04/26/e1-ask-e1-million-irish-fundraising-campaign/)**(
   26 April 2016)
 * **[2016 biggest year yet for charitable donations through PayPal](https://fundraising.co.uk/2017/01/17/2016-biggest-year-yet-charitable-donations-paypal/)**(
   17 January 2017)
 * **[PayPal users donate $1 billion over the holiday season](https://fundraising.co.uk/2018/01/12/paypal-users-donate-1-billion-holiday-season/)**(
   12 January 2018)
