# M&S Sparks club card to generate 1p donation for each use

- Link: https://fundraising.co.uk/2015/10/15/ms-sparks-club-card-to-generate-1p-donation-for-each-use/
- Published: 2015-10-15T23:58:56+01:00
- Author: Howard Lake

**Users of Marks and Spencer’s new Sparks card will be generating a donation of 
1p to charity from the retailer each time they use it.**

The card is being mailed to shareholders, selected shoppers and users of its financial
services, inviting them to join the company’s new members club, announced today.
It offers personalised shopping offers, previews of new products and “exciting money-
can’t-buy experiences”. There is no charge to be a member.

Any M&S customer can collect a SPARKS card from their local M&S store.

## Advertisement

The donation per use is given by Marks and Spencer, not the individual. There is
no mention in the promotional material of a maximum donation per person or overall
from all users.

## Nine charities to benefit

Members of Sparks are invited to choose from nine national charities when they register
their card online. They are all charities with which M&S has an existing or previous
relationship.

![M&S Sparks - nine charities to choose from](https://www.fundraising.co.uk/wp-content/
uploads/2015/10/marks-and-spencer-spark-card-charities.jpg)

After selecting one charity, you can then [change your preference](https://t.co/bPrlcjTdlB)
at any time by logging into your account and choosing another.

It is not clear when the charities will receive their share of donations – monthly,
quarterly or annually perhaps?

The charities are:

 * Macmillan Cancer Support
 * Marine Conservation Society
 * WWF
 * Unicef
 * Breast Cancer Now
 * Shelter
 * The Woodland Trust
 * Great Ormond Street
 * The Royal British Legion

![M&S Sparks - Woodland Trust](https://www.fundraising.co.uk/wp-content/uploads/
2015/10/marks-and-spencer-spark-card-woodland-trust.jpg)

M&S Sparks members can choose to support one of nine charities

![M&S Sparks - Great Ormond Street](https://www.fundraising.co.uk/wp-content/uploads/
2015/10/marks-and-spencer-spark-card-great-ormond-street.jpg)

Great Ormond Street Hospital Charity is one of the nine charities that M&S Sparks
is supporting.

The donations are made by Marks and Spencer plc to Charities Aid Foundation to disburse
to charities. On the Sparks website it says that CAF “will in its discretion pass
on your donation to your chosen cause”.

Sparks is also linked to M&S’s Shwop partnership with Oxfam in which it offers a
voucher to shoppers who donate their unwanted M&S clothes to the charity.

Marks and Spencer’s launch announcement revealed that Sparks had been made possible“
by the recent transformation of M&S infrastructure and its in-house digital capabilities”.

## Spark Something Good

In July this year M&S launched [Spark Something Good](http://corporate.marksandspencer.com/plan-a/get-involved/spark-something-good).
In partnership with social action network Neighbourly.com, which M&S helped found,
it is designed to inspire and motivate employees and customers around the country
to take support and take part in 24 community projects.

_Editor’s note: video content no longer available (originally at rhino.adjustyourset.
tv/?videoID=8108&playerType=second&embed=true)_