# New guide on persuasive writing for fundraisers from Jeff Brooks

- Link: https://fundraising.co.uk/2015/10/07/new-guide-on-persuasive-writing-for-fundraisers-from-jeff-brooks/
- Published: 2015-10-07T17:00:20+01:00
- Author: Howard Lake

**Jeff Brooks, author of The Fundraiser’s Guide to Irresistible Communications, 
has written a new guide to help fundraisers make the most of the written word to
inspire donors.**

_How to Turn Your Words Into Money_ is a guide to helping you “to write the most
effective fundraising message ever”. Published by Emerson & Church, the 176-page
guide provides clear and easy-to-understand guidance on how to write effectively
as a fundraiser.

His book includes:

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 * the sentence top writers always use to start every project
 * the easy revision that will improve your writing nearly every time
 * the test truth about whether to make donors feel guilty

He also includes a template for “a sure-fire, never-fail fundraising letter”.

Jeff Brooks has been writing for and about charity fundraising for over 25 years.
He describes himself as “a propagandist for the donor-focused fundraising revolution”.
He blogs at [Future Fundraising Now](http://www.futurefundraisingnow.com) and podcasts
at [Fundraising Is Beautiful](http://www.fundraisingisbeautiful.com).

**How to Turn Your Words Into Money: the Master Fundraisers’ Guide to Persuasive
Writing** is available from [Emerson & Church](http://www.emersonandchurch.com).

You can also buy it via [UK Fundraising’s bookshop](https://fundraising.co.uk/books/turn-words-money).

His other titles are:

 * [The Fundraiser’s Guide to Irresistible Communications](https://fundraising.co.uk/books/the-fundraisers-guide-to-irresistible-communications/)
 * [The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving](http://amzn.to/1jdlo31)

 * **Read Rachel Brown’s [review of How to Turn Your Words Into Money](https://fundraising.co.uk/2015/11/01/review-turn-words-money/).**