# Norwegian airline passengers donate £40k+ to Unicef in six weeks

- Link: https://fundraising.co.uk/2015/08/07/norwegian-airline-passengers-donate-40k-to-unicef-in-six-weeks/
- Published: 2015-08-07T16:52:15+01:00
- Author: Howard Lake

**Low-cost airline Norwegian’s new top-up donation function on its online booking
service has raised £40,888 for children’s charity Unicef in its first six weeks.**

Using technology from IT company Amadeus, passengers could top up their payment 
with a donation to Unicef with just one click. They could choose to donate **£3,
£5, £10 or £15**.

Norwegian and UNICEF have had a signature partnership since 2007 with Norwegian 
introducing a number of initiatives to support Unicef’s work. These have included
holding fundraising collections onboard, and making a corporate donation to Unicef
instead of giving Christmas gifts to its employees. Last year it filled a Boeing
737 with emergency aid to the Central African Republic.

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![Norwegian helps Unicef with a flight to Central African Republic](https://www.
fundraising.co.uk/wp-content/uploads/2015/08/norwegian-aircraft-unicef-central-african-
republic.jpg)

Bjorn Kjos, CEO of Norwegian Air Shuttle (left) alongside Secretary General Bernt
G. Apeland of Unicef Norway as the aircraft is loaded with supplies for the Central
African Republic.

 

Norwegian CEO Bjørn Kjos said:

> “I would like to thank all of our wonderful passengers for their generosity so
> far this summer. More than £40,000 donated in just 6 weeks shows that if passengers
> contribute even a small amount, it can make a huge difference in helping give 
> children all over the world a better future.”

[Norwegian ](http://www.norwegian.com)is the world’s seventh largest low-cost airline
and has had its busiest ever summer in the UK with over one million passengers booked
to fly between July and September.

 

_Main image: [Norwegian aircraft landing](http://media.norwegian.com/en/#/images/norwegian-aircraft-landing-216843)
by Hanger (edited – [Creative Commons](http://creativecommons.org/licenses/by/3.0/))_

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