# How charities used #GBBO to engage with supporters

- Link: https://fundraising.co.uk/2015/08/05/how-charities-used-gbbo-to-engage-with-supporters/
- Published: 2015-08-05T23:17:11+01:00
- Author: Howard Lake

**While a good proportion of the nation was getting ready this evening to watch 
the return of The Great British Bake Off, [Laura Croudace](http://twitter.com/alwayscolour)
was watching how charities were making the most of the popularity of the programme’s
hashtag #GBBO.**

With over 177,000 uses of the hashtag so far, it was clear that the first episode
in series six was going to be a popular programme and one that was attracting a 
lot of attention and discussion online. Given the [power of charity bake sales](https://www.fundraising.co.uk/2015/08/05/great-british-bake-off-inspires-millions-to-fundraise-with-charity-bake-sales/),
it’s not surprising that plenty of charities were joining in the discussion to get
their baking-related events promoted.

Here are some examples that she spotted.

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[View the story “Highlights: Charities using #GBBO” on Storify]

 * **[Festive hashtags raise cash for charity](https://fundraising.co.uk/2015/12/17/festive-hashtags-raise-cash-charity/)**(
   17 December 2015)
 * **[Hashtag campaign raises £20,000 for arts charity](https://fundraising.co.uk/2016/07/21/hashtag-campaign-raises-20000-charity/)**(
   21 July 2016)
 * **[British Gas Twitter campaign raises £100,000 for Shelter](https://fundraising.co.uk/2016/12/08/british-gas-twitter-campaign-raises-100k-pounds-shelter/)**(
   8 December 2016)