# How to make the most of your fundraising email’s subject line

- Link: https://fundraising.co.uk/2015/08/03/how-to-make-the-most-of-your-fundraising-emails-subject-line/
- Published: 2015-08-03T16:54:02+01:00
- Author: Howard Lake

**You might work hard at crafting your fundraising email messages, but without an
effective email subject line, your messages might not even be opened. Here is what
you need to know about email subject lines and making them convince people to open
them.**

Email continues to be a powerful tool for fundraisers and charity communications
staff. It’s quick, reliable, private, measurable and very easy to test and improve.

But those few words in the email subject line are a very important hurdle to surmount.
If they don’t make your message look relevant, interesting or useful to the recipient,
they could actually hinder your chances of the email being opened or read, let alone
acted upon.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Sidekick by [Hubspot](https://info.whitehat-seo.co.uk/inbound-marketing-agency-london)
has produced a helpful [40-slide Slideshare reminding us why subject lines are so important](http://www.getsidekick.com/blog/subject-line-stats-open-rates-slideshare),
and what we can do to improve them to improve our email open rates – so that we 
can actually talk with donors!

 

** 19 Subject Line Stats Impacting Our Open Rates ** from **Sidekick**

 

**• What is your charity’s best performing email subject line for a fundraising 
appeal? Share it in the comments.**

 

 

 * **[Fundraising Media DNA: the most common misconceptions by fundraisers](https://fundraising.co.uk/2015/11/24/fundraising-media-dna-the-most-common-misconceptions-by-fundraisers/)**(
   24 November 2015)
 * **[Direct mail vs email [INFOGRAPHIC]](https://fundraising.co.uk/2017/02/08/direct-mail-versus-email-infographic/)**(
   8 February 2017)
 * **[Out-of-office emails provide donated advertising space for charities through Mindshare tool](https://fundraising.co.uk/2018/08/02/office-emails-provide-donated-advertising-space-charities-mindshare-tool/)**(
   2 August 2018)

![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader-
2x.gif)