# New book explains how to influence and persuade major donors

- Link: https://fundraising.co.uk/2015/07/29/new-book-explains-how-to-influence-and-persuade-major-donors/
- Published: 2015-07-29T17:16:46+01:00
- Author: Howard Lake

**Fundraising trainer Rob Woods has written a guide to help major donor and corporate
fundraisers systematically improve their ability to influence donors.**

Woods wrote ‘_The Fundraiser Who Wanted More_’ having found that one of the great
challenges for corporate and major donor fundraisers is how to handle conversations
with important potential partners. What should you say to a very wealthy or powerful
philanthropist who wants to support your charity?

He recognises that many fundraisers in these roles have good social skills and can
sustain a conversation with a range of different people. However, he argues that
too many of these conversations don’t lead anywhere, thereby missing the chance 
to influence someone to make a truly major difference.

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‘_The Fundraiser Who Wanted More_’, subtitled ‘_The five laws of persuasion which
transform your results_’, offers a systematic approach to influencing and persuading
would-be donors, with an emphasis on securing the donation, not just relationship-
building. It focuses on the experience of one fundraiser, Claire, and what she learns
about her craft. Indeed, the first chapter starts with Claire having a dispiriting
time at a fundraising conference, but a chance encounter sets her on the path to
realising she does have what it takes and can learn even more.

![The Fundraiser Who Wanted More: The 5 Laws Of Persuasion That Transform Your Results](
https://www.fundraising.co.uk/wp-content/uploads/2015/07/woods-fundraiser-who-wanted-
more-300.jpg)

In the introduction Woods explains:

> “I’ve met dozens of high-achieving fundraising professionals and found precisely
> how they get their results. I’ve used these patterns to design practical tools
> to help any fundraiser, from any type or size of charity, to raise more money”.

Mark Bishop, Director of Fundraising at Prostate Cancer UK said:

> “If you care about your cause, your charity and your ability to make a difference
> then do yourself one massive favour: read Rob’s book.”

Ken Burnett, author of many books including ‘Relationship fundraising’ and ‘Storytelling
can change the world’ who wrote the foreword. He said:

> “Rob Woods’ first book is a delight. Claire’s journey into enlightenment is a 
> tale well told with charm, ease and wit and you’ll find the lessons she learns
> along the way really useful.”

[The Fundraiser Who Wanted More](http://amzn.to/1Dbb6c7) is available for £9.95 
on Amazon.co.uk.

 * **[The Fundraiser Who Wanted More – book review](https://fundraising.co.uk/2015/09/02/the-fundraiser-who-wanted-more-book-review/)**(
   2 September 2015)
 * **[2014 saw most million pound plus donations in one year, says Coutts Million Pound Donor Report](https://fundraising.co.uk/2015/11/17/2014-saw-most-million-pound-plus-donations-in-one-year-says-coutts-million-pound-donor-report/)**(
   17 November 2015)
 * **[I come to bury Zuckerberg not to praise him](https://fundraising.co.uk/2015/12/04/come-bury-zuckerberg-not-praise/)**(
   4 December 2015)