# Living Legends return for Remember A Charity in your Will Week 2015

- Link: https://fundraising.co.uk/2015/07/20/living-legends-return-for-remember-a-charity-in-your-will-week-2015/
- Published: 2015-07-20T14:42:40+01:00
- Author: Howard Lake

The annual legacy giving awareness drive, Remember A Charity in your Will Week, 
will take place from 7 – 13 September 2015. The sixth annual campaign, run by charity
consortium Remember A Charity, aims to make legacy giving a social norm.

To do so it is inviting more charities to join to help all charities gain a larger
share of the £2 billion left in Wills every year.

Charities joining the consortium between now and September 2015 will gain 15 months’
membership for the price of one year, enabling them to participate in [Remember A Charity in your Will Week](http://www.rememberacharity.org.uk)
in both 2015 and 2016. Those charities will be promoted via the campaign website’s
homepage and receive promotional materials and a campaign toolkit, equipping them
for promoting legacies effectively to their key stakeholders and supporters.

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 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Michael Clark, Legacy and In-memory Manager at the Cystic Fibrosis Trust, took part
in the 2014 campaign week. He said:

> “Remember A Charity in your Will Week allowed us to focus on the importance of
> gifts in wills for the Trust’s ambitious future goals, and our campaign led to
> 212 new legacy enquiries. As we strive to beat Cystic Fibrosis for good, the Remember
> a Charity consortium is a vital part of our legacy strategy to ensure that our
> generous supporters understand the difference they can make.”

## Living Legends

 

This year’s campaign will build on the success of the [2014 campaign with its theme of Living Legends](https://www.fundraising.co.uk/2014/09/08/remember-charity-week-focuses-living-legends/).
This featured a 94 year old Wing Walker, an Ironwoman Triathlete aged 72 and an 
80 year old High Diver star, all inviting anyone to a living legend by including
a charity they care about in their Will.

Last year’s campaign was promoted by over 150 member charities, and received backing
from The Co-operative, the Cabinet Office, Legal & General and the Law Society.

During Remember A Charity Week 2014, the number of solicitors and will writers supporting
the campaign increased by over 50%, with over 250 professional adviser firms signing
up to promote legacy giving to their clients.

 

## 17% now say they’ve left a gift in their will

The consortium reports that its message is working. Now, 17% of people in the UK
say that they have included a gift in their will, up from 14% in 2013 (source: nfpSynergy
2014, Annual Benchmarking Survey, Remember A Charity).

Rob Cope, Director of Remember A Charity, said:

> “Remember A Charity’s awareness week has grown year-on-year and we hope 2015 sees
> our message continue to reach new audiences and, ultimately, lead to legacy growth.
> We are urging more charities to take part in the campaign this year and boost 
> awareness amongst their supporters and beyond.
> “There remains a significant gap between the number of people that support charities
> regularly and those that remember a charity in their will. Working collectively
> to communicate the importance and opportunities of legacies is the key that will
> close that gap and make legacy giving a social norm. “

 * **[Remember A Charity confirms potential growth for legacy giving](https://fundraising.co.uk/2015/07/27/remember-a-charity-confirms-potential-growth-for-legacy-giving/)**(
   27 July 2015)
 * **[Remember A Charity invites more charities to promote leaving a legacy](https://fundraising.co.uk/2015/08/16/remember-a-charity-invites-more-charities-to-promote-leaving-a-legacy/)**(
   16 August 2015)
 * **[Over 1,000 solicitor firms now promote legacy giving to clients](https://fundraising.co.uk/2015/10/20/over-1000-solicitor-firms-now-promote-legacy-giving-to-clients/)**(
   20 October 2015)
