# International Medical Corps UK’s new website focuses on high value relationships - Link: https://fundraising.co.uk/2015/07/10/international-medical-corps-uks-new-website-focuses-on-high-value-relationships/ - Published: 2015-07-10T10:50:57+01:00 - Author: Howard Lake **International Medical Corps UK has redeveloped its website to offer a bespoke experience to its supporters, concentrating specifically on high value supporters. The new site is part of a new approach to fundraising, communications and marketing undertaken by the charity, one which has been developed over the past year.** Its new strategy is focusing on building a “network of leaders from across the UK and Europe who will use their own expertise, contacts and philanthropic efforts to support the work of the charity”. This ‘[Frontline Network](http://www.internationalmedicalcorps.org.uk/)‘ is designed to help the charity respond faster and further. It will involve building closer relationships with supporters “with everyone being assigned a key worker who will keep in touch with the supporter, giving them personalised updates on the work of the charity”. This applies both to individual and corporate supporters. ## Advertisement The new website lets visitors explore programmes in depth in each of the organisation’s project countries. It was built by Drupal specialist Big Mallet, who worked alongside digital fundraising specialist Clockwork Pie. Kerry-Jane Kingsmill, Director of Resource Development and Communications at International Medical Corps UK, said: > “This is a genuine innovation in fundraising in the humanitarian sector. We believe > that our focus on leaders in their field will allow the Frontline Network to become > an influential force across fundraising, marketing and communications”. Deniz Hassan, Founder of Clockwork Pie, added: > “International Medical Corps UK came to us with an exciting new approach and we’ve > built a site that breaks new barriers in the charity sector. Smart use of data > means every visitor will get a unique experience on the site, whether they want > to contribute to International Medical Corps work or simply find out more about > the work they’re doing”.   ![International Medical Corps UK's new website 2015](https://www.fundraising.co. uk/wp-content/uploads/2015/07/int-medical-corps-uk-frontline-1.jpg)   ![International Medical Corps UK's new website 2015](https://www.fundraising.co. uk/wp-content/uploads/2015/07/int-medical-corps-uk-frontline-2.jpg)   ![International Medical Corps UK's new website 2015](https://www.fundraising.co. uk/wp-content/uploads/2015/07/int-medical-corps-uk-frontline-3.jpg)   ![International Medical Corps UK's new website 2015](https://www.fundraising.co. uk/wp-content/uploads/2015/07/int-medical-corps-uk-frontline-4.jpg) * **[CharityJob creates CharityConnect as online community for the charity sector](https://fundraising.co.uk/2016/10/27/charityjob-creates-charityconnect-online-community-charity-sector/)**( 27 October 2016) * **[Set of principles launches to help charities improve digital service design](https://fundraising.co.uk/2018/05/31/set-principles-launches-help-charities-improve-digital-service-design/)**( 31 May 2018) * **[New digital agency will bring skills from commercial sector to charity clients](https://fundraising.co.uk/2019/01/17/new-digital-agency-will-bring-skills-commercial-sector-charity-clients/)**( 17 January 2019)