# 5 examples of creative digital out of home advertising

- Link: https://fundraising.co.uk/2015/07/03/5-examples-of-creative-digital-out-of-home-advertising/
- Published: 2015-07-03T10:25:13+01:00
- Author: Vicky Reeves

**I’ve been following the evolution of DOOH as I am interested in joining up advertising
with smart technology to make digital out of home advertising more impactful and
more of an experience. So I did some research on this area.**

First of all I found some stats (everyone loves stats!) on DOOH and some examples
of social value of those DOOH that provoked engagement and interaction:

![Outdoor advertising expenditure](https://wfay6x.infiniteuploads.cloud/2023/11/
outdoor-ad-spend.webp)

 Here are some DOOH campaigns which have captured my attention in tying up DOOH
and technology across charity and commercial industries;

## Advertisement

## 1. Pepsi Max #LiveForNow

Pepsi Max has used a bus shelter to advertise unbelievable moments that could happen
Augmented Reality. I love this!

_[YouTube video no longer available]._
 

## 2. British Airways #lookup

Using GPRS, each time a BA plane flies over Trafalgar Square, London, the little
boy on the screen gets up points to the plane in the sky and identifies it. The 
sky really has no limits!!

 

## 3. Amnesty (Germany)

When a passer-by [looks at the poster directly](http://themetapicture.com/the-first-poster-that-responds-to-people-looking-at-it/),
the facial recognition camera registers that people looking directly at the poster
and the image changes into a photo of a couple looking happy. When the person looks
away it shows the man abusing his partner.

_[Video at https://www.youtube.com/watch?v=7qAo0B1fRQo no longer available]._

 

## 4. Barncancer Fonden (Youth cancer charity Sweden)

This emotional DOOH campaign tells of how a young woman is affected by cancer, when
the tube arrives, there is a camera that recognises the train and the wind blows
her hair and then it flies off. Very powerful.

 

## 5. Secret Life of Marilyn Monroe

This innovative concept is very similar to Barncancer Fonden in the sense of the
activity, but this time the technology behind the screens is a [microphone which activates the digital advert when it registers a pre-set decibel](http://www.adweek.com/news/advertising-branding/marilyn-monroes-dress-blows-around-these-new-york-subway-ads-trains-arrive-164790).

_[Video no longer available]._

I hope you have found these examples interesting, please do share with me if you
have come across any too! And if you are looking to do something interesting in 
this space and want ideas or input, please do get in touch! _**Vicky Reeves** is
Deputy Managing Director at [WPN Chameleon](http://www.wpnchameleon.co.uk) , where
a highly talented team of 55 people operates across all areas of digital, direct
marketing and DRTV. We work with a wide range of charities and commercial organisations._

 * **[Advertising fund launches for environmental charities and causes](https://fundraising.co.uk/2021/11/03/advertising-fund-launches-for-environmental-charities-causes/)(
   3 November 20210
 * **[6 environmental charities receive £2 million of outdoor advertising](https://fundraising.co.uk/2022/03/17/6-environmental-charities-receive-2-million-of-outdoor-advertising/)(
   17 March 2022)
 * **[Google move with digital out of home ads could benefit charities’ campaigning](https://fundraising.co.uk/2022/09/07/google-move-with-digital-out-of-home-ads-could-benefit-charities-campaigning/)(
   7 September 2022)**