# Localgiving to run match-funding campaign for London school children

- Link: https://fundraising.co.uk/2015/06/19/localgiving-to-run-match-funding-campaign-for-london-school-children/
- Published: 2015-06-19T12:21:44+01:00
- Author: Howard Lake

**Online giving platform Localgiving is to run a matched giving campaign during 
July to raise funds for charities working with vulnerable school children in London
during the summer holidays.**

The matched funding comes from [The Childhood Trust](http://www.childhoodtrust.org.uk),
which will be matching at random £10 donations made during the campaign to any of
over 30 London-based charities.

The Childhood Trust Summer Smiles campaign will match 500 £10 donations from 7 –
28 July 2015.

## Advertisement

## Summer Give campaign

This matched giving campaign follows The Childhood Trust’s successful one-week matched
funding campaign [The Summer Give](https://www.fundraising.co.uk/2015/03/02/big-give-announces-summer-give-matched-funding-campaign/),
which last month [raised £527,000](https://www.fundraising.co.uk/2015/06/09/summer-give-match-funding-campaign-raises-527k-for-vulnerable-children-in-london/)
for a similar group of London charities.

The Trust says that 40% of children in London are living in poverty. For the most
vulnerable of these children, the summer holidays can often be a very lonely time
lacking in stimulation and, in some cases, a proper meal. The charities taking part
in the Childhood Trust Summer Smiles campaign are all delivering programmes that
will provide disadvantaged children across the capital with some stability over 
the summer holidays.

The campaign is a pilot for future collaborations.

Lisa Gagliani MBE, CEO of The Childhood Trust said:

> “We believe every child in London deserves the possibility of a happy, safe childhood.
> We also recognise that there is more demand for local grassroots community providers
> during the summer and that volunteer fundraisers are also often less active due
> to their own holidays. We wanted to do something to stimulate modest donations
> to great causes by local people, for children in their own communities.”

 

**Editor’s note:** _the video previously embedded here (https://www.youtube.com/
watch?v=SEUggbKDFR0) is no longer available._

Stephen Mallinson Chief Executive of Localgiving, added:

> “Child poverty is clearly a hugely important issue, so it’s great to be collaborating
> with the Childhood Trust to run this campaign… Match funding has proven to be 
> incredibly successful at stimulating online donations, so we’re really hoping 
> to see the Summer Smiles campaign raise awareness and generate extra support for
> these vital grassroots organisations this July.”

Donations that can qualify for the match giving campaign should be made via the 
[Summer Smiles section of Localgiving](http://summersmiles.localgiving.com) from**
7-28 July 2015**.

 * **[Two more matched giving campaigns to come from Localgiving](https://fundraising.co.uk/2015/07/31/two-more-matched-giving-campaigns-to-come-from-localgiving/)**(
   31 July 2015)
 * **[Localgiving initiative launches to help North West environmental charities](https://fundraising.co.uk/2016/06/21/localgiving-initiative-launches-help-north-west-environmental-charities/)**(
   21 June 2016)
 * **[Grow Your Tenner launch date announced](https://fundraising.co.uk/2016/09/23/grow-tenner-launch-date-announced/)**(
   23 September 2016)