# Four new clients for Harlequin CRM

- Link: https://fundraising.co.uk/2015/06/17/fundraising-technology-partnerships-march-2015/
- Published: 2015-06-17T08:22:07+01:00
- Author: Howard Lake

Harlequin Software has announced more new clients who have chosen to use its [CRM and fundraising software](https://fundraising.co.uk/2017/01/16/top-10-crms-charities-nonprofits/).

## 1. Afghanaid

Afghanaid has selected [Harlequin’s CRM and fundraising ](http://www.harlequinsoftware.co.uk)
[software](http://www.harlequinsoftware.co.uk) to support its five year fundraising
growth strategy.

Amanda Curley Rushbrooke, UK Fundraising and Operations Manager at [Afghanaid](http://www.afghanaid.org.uk)
said:

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> “After seven years, inherited software was limiting our ambitions. On refining
> our five year strategy to deliver more sophisticated forms of fundraising, it 
> was clear a professional charity system would be the foundation for growing income
> from individuals in the UK using enhanced CRM, donor stewardship and data tools.
> We want to be more efficient and fully trust our information – access to a rounded
> snapshot of a supporter’s life with Afghanaid will enable us to progress that 
> journey”.

 

## 2. Shelter Cymru

Shelter Cymru has selected Harlequin CRM software as part of achieving its 202 Vision.
As well as the core CRM system with individual giving, campaigns, grants and legacy
tools, the charity has opted for the events module from Harlequin. Initial donor
acquisition activities include street and telephone fundraising, which require data
consolidation work. Integration with the charity’s accounting software will also
be delivered.

Louise Bennett, Head of Fundraising at Shelter Cymru explains:

> “The system will help us to target relevant supporters with the right message 
> using the profiling and communications tools. It will also cut the time taken 
> to consolidate donation information, including income from sponsorship sites, 
> which will benefit both the finance and fundraising teams. We need to use data
> in a better way and by 2020 we hope to have 10,000 engaged supporters on our database.”

 

## 3. National Coal Mining Museum

The National Coal Mining Museum for England has selected Harlequin CRM software 
to help it build closer relationships with visitors and expand its fundraising activity.

The Museum attracts 100,000 visitors each year, and has an income of over £3.5 million,
but it needs to grow its voluntary income from individuals in response to decreased
funding.

Liz Orme, Development Officer at the National Coal Mining Museum said:

> “Utilising technology, we have a fantastic opportunity to nurture one-time visitors
> into longer term supporters and build individual giving. Our new system will transform
> the efficiency of our ongoing ‘Dig Deep & Donate’ and ‘Sponsor a Pony’ campaigns;
> it will also help our 2015 ‘Miners’ Memorial Garden’ appeal have more impact.”

The Museum will use Harlequin CRM for contact and campaign management and fundraising
from grants, corporates, legacies and individuals – including regular giving programmes.
In future it will roll out the Events and Volunteer modules, and look at integration
with the front-of-house ticketing system.

 

## 4. Racing Welfare

Racing Welfare, The Jockey Club’s charity for people in need in the horse-racing
industry, has selected [Harlequin CRM](http://www.harlequinsoftware.co.uk) for its
new fundraising team.

It has selected the standard CRM system together with the events module, all of 
which will support its requirement for a fundraising and communications database
that handled relationship management, trusts and foundations, event management, 
marketing and reporting.

 

 * **[Monitoring & evaluation focused CRM database launches for arts sector](https://fundraising.co.uk/2018/07/09/monitoring-evaluation-focused-crm-database-launches-arts-sector/)**(
   9 July 2018)
 * **[The Good Exchange adds new CRM & WhatsApp features](https://fundraising.co.uk/2019/06/07/the-good-exchange-adds-new-crm-whatsapp-features/)**(
   7 June 2019)
 * **[CRMs and the costs of making mistakes in data](https://fundraising.co.uk/2021/01/14/crms-and-the-costs-of-making-mistakes-in-data/)**(
   14 January 2021)

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