# Winners of IoF Insight in Fundraising Awards 2015 announced

- Link: https://fundraising.co.uk/2015/06/12/winners-of-iof-insight-in-fundraising-awards-2015-announced/
- Published: 2015-06-12T15:52:58+01:00
- Author: Howard Lake

The winners of the fourth annual Institute of Fundraising Insight in Fundraising
Awards were announced on Wednesday at a gala dinner at The Underglobe in London.

Charities and their data specialist agency partners were present to pay tribute 
to the best in insight driven fundraising. Winning charities included Alzheimer’s
Research UK, Cats Protection, RNIB, Sightsavers, and Wood Green The Animal Charity.

The IoF Insight in Fundraising Awards have been developed by the IoF Insight in 
Fundraising Special Interest Group to reward best practice, innovation and impact
in harnessing data insight for great fundraising.

## Advertisement

![iof-insight-awards-2015-table-programmes](https://www.fundraising.co.uk/wp-content/
uploads/2015/06/iof-insight-awards-2015-table-programmes.jpg)

## Rising Star Award

> This year’s Rising Star Award was presented to Colin Thomas, Senior Individual
> Giving Officer at Cats Protection. The charity’s Director of Fundraising, Lewis
> Coghlin, said:
> “Basing fundraising decisions on data and research is vital in raising more funds
> for causes like ours; the IoF Insight Awards are valuable in celebrating and promoting
> good practice and innovation in this area”.

He added:

> “Cats Protection’s increasingly data-driven approach is enabling our income to
> grow rapidly and the part that Colin is playing in this success cannot be overstated.
> His shrewd analysis of business processes and implementation of improvements has
> transformed the efficiency of our fundraising and he has generated solutions for
> other teams, too, so I’m delighted that his achievements have been recognised 
> by the Institute of Fundraising.”

## Shortlist for National Award for best use of insight

Guests at the ceremony also heard the announcement of the shortlist for the IoF 
National Awards 2015 – Best Use of Insight.

The National Award celebrates and rewards the best examples of data insight in fundraising
and the shortlist is made up of four award winners from the ‘core discipline’ categories
of the Insight in Fundraising Awards. The winner will be announced at the [IoF’s National Awards](http://nationalfundraisingawards.org.uk/)
on 6 July at the [IoF National Convention 2015](http://nationalfundraisingconvention.org.uk/).

 

## Winners of the Insight in Fundraising Awards 2015

### Most Powerful Insight from Traditional Methods of Data Analysis

![Sightsavers winning at IoF Insight Awards 2015](https://www.fundraising.co.uk/
wp-content/uploads/2015/06/iof-insight-awards-2015-sightsavers.jpg)

Sightsavers winning at IoF Insight Awards 2015

**WINNER: Sightsavers** – Doubling Cash Income

Highly Commended: NSPCC – 10 Year Investment

### Most Powerful Insight Using Innovative Methods of Data Analysis

**WINNER: Macmillan Cancer Support** – Macmillan Service Line

Highly Commended: Save the Children with Good Innovation – Insight for New Income

### Most Powerful Insight from Digital Analysis

**WINNER: Alzheimer’s Research UK with Boldlight Limited** – Using Supporter Insight
to Build The Online Donation Process

### Most Powerful Insight Through Research

**WINNER: RNLI** – Supporter View, a new online supporter research panel

Highly Commended: RSPB – Vote for Bob

### Most Powerful Example of Insight Sharing

**WINNER: NSPCC** – The Knowledge

Highly Commended: CRUK – Product Packs

### Most Powerful Use of Insight by a Charity with Fundraising Income Less than £7m

**WINNER: Wood Green The Animals Charity** – Insight Driven Legacy Fundraising Strategy

Highly Commended: St Paul’s Cathedral with Insight-Ful

### Most Powerful Insight from a Long Term Strategic Project

![More Partnership winning at IoF Insight Awards 2015](https://www.fundraising.co.
uk/wp-content/uploads/2015/06/iof-insight-awards-2015-more-partnership.jpg)

More Partnership winning at IoF Insight Awards 2015

**WINNER: More Partnership** – Regular Giving Benchmark

Highly Commended: Red Cross – Inspiring Loyalty

### Team of the Year

**WINNER: RNIB** – Fundraising Insight Unit

Highly Commended: NSPCC – Database Marketing & Planning Team

### Supplier of the Year

![Adroit Data and Insight - winners at IoF Insight Awards 2015](https://www.fundraising.
co.uk/wp-content/uploads/2015/06/iof-insight-awards-2015-adroit-data-and-insight.
jpg)

Adroit Data and Insight – winners at IoF Insight Awards 2015

**WINNER: Adroit Data & Insight**

Highly Commended: Insight-Ful

### Rising Star

**WINNER: Cats Protection** – Colin Thomas

Highly Commended: CRUK – Francesca Bender

### Outstanding Contribution

**David Dipple** – Co-Founder of Adroit Data & Insight

 

![Guests at IoF Insight Awards 2015](https://www.fundraising.co.uk/wp-content/uploads/
2015/06/iof-insight-awards-2015-tables.jpg)

## IoF National Awards 2015 – Best Use of Insight Category Shortlist

• Macmillan Cancer Support – Macmillan Service Line

• More Partnership – Regular Giving Benchmarking

• RNLI – Supporter View, a new online supporter research tool

• Sightsavers – Doubling Cash Income

 * **[Free statistical advice available for charities from government statisticians](https://fundraising.co.uk/2015/09/30/free-statistical-advice-available-for-charities-from-government-statisticians/)**(
   30 September 2015)
 * **[Call for entries to Insight in Fundraising Awards 2016](https://fundraising.co.uk/2016/03/16/call-entries-insight-fundraising-awards-2016/)**(
   16 March 2016)
 * **[Insight in Fundraising Awards 2016 winners announced](https://fundraising.co.uk/2016/06/22/insight-fundraising-awards-2016-winners-announced/)**(
   22 June 2016)
