Fundraising news, ideas and inspiration for professional charity fundraisers

Effective Fundraising (Key Guides)

Effective Fundraising (Key Guides)

Are you faced with a fundraising mountain and don’t know where to start? Or do you simply need to refocus with fresh ideas and new inspiration? Based on one of the Directory of Social Change’s established fundraising courses, this lively and well-informed guide will equip you with the essential tools you need to run a fundraising campaign.

Effective Fundraising is packed with useful ideas to help:

  • Find the right sources
  • Think creatively and practically about your fundraising
  • Be informed and successful in your own approach

This is the second edition and it has been fully revised by Ben Wittenberg. It builds on the expertise of the first, created by the late Luke FitzHerbert, with a new section on fundraising and also further detail on the current context for fundraising. Suitable for both those who are new to raising money for good causes and those with more experience, this guide will give you the boost you need to face your fundraising challenge with renewed vigour.

DSC describes its target audience for Effective Fundraising: “This is the essential fundraising tool for any charity fundraiser, chief executive and trustee.”

“Fundraising is a difficult skill to master but having Effective Fundraising by your side – filled with Luke FitzHerbert’s insights, passion and experience  – will help you to grow in confidence and expertise.”
Bharat Mehta, Chief Executive, Trust for London


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Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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