# WWF UK launches its first national mass-participation fundraising campaign

- Link: https://fundraising.co.uk/2015/06/08/wwf-launches-first-national-mass-participation-fundraising-campaign/
- Published: 2015-06-08T10:08:00+01:00
- Author: Howard Lake

**A simple selfie photo is the least you can do for charity these days. WWF UK is
the latest charity to tap into this popularity with Wear it Wild, its first national
mass-participation fundraising campaign.**

Announced on 5 June, the environmental charity invites the public to “Don a onesie,
back comb your hair or just go wild with your fingernails!” The campaign is designed
both to raise funds and awareness of the rapid decline in global wildlife populations.

Supported by celebrities including CBBC presenter Cel Spellman, the campaign invites
supporters to download a free fundraising pack. This contains fundraising ideas 
and inspiration, including how to host events, make donations, and share their outfits
on social media using the hashtag #WearItWild.

## Advertisement

The video campaign element has been created by Impact Video Production, a London
based video production company creating promotional films for the arts and culture
industries. The videos’ aim was “to raise awareness of the Living Planet report 
in schools, aimed at children 7 – 11 and entice them to get involved with the fundraising
campaign”.

The overall campaign was developed by agency Naked.

WWF UK plans for Wear it Wild to become an annual campaign.

 * **[Life on Planet WWF](https://fundraising.co.uk/books/life-on-planet-wwf/) (
   book)
 * **[WWF UK launches monthly subscription product](https://fundraising.co.uk/2019/12/05/wwf-uk-launches-monthly-subscription-product/)(
   5 December 2019)
 * **[WWF UK launches its first tribute fund](https://fundraising.co.uk/2019/10/31/wwf-uk-launches-first-tribute-fund/)(
   31 October 2019)**