# MS-UK selects Harlequin CRM to support its strategic plan

- Link: https://fundraising.co.uk/2015/05/22/ms-uk-selects-harlequin-crm-to-support-its-strategic-plan/
- Published: 2015-05-22T10:55:51+01:00
- Author: Howard Lake

MS-UK, the charity that provides information and support to anyone affected by multiple
sclerosis, has chosen Harlequin CRM software to help it implement is strategic plan
over the next three years.

The charity  will be using nine user licences for the standard Harlequin CRM system
with its individual giving, campaigns, grants and legacy tool. In addition, it will
use the events and merchandise modules.

MS-UK’s strategic plan includes the objective of enhancing its infrastructure by
ensuring “all IT is effective and efficient”, and that it gets “value for money 
and timely support from all contractors”.

## Advertisement

Amy Woolf, Chief Executive of [MS-UK](http://www.ms-uk.org) explained why it chose
to invest in a new CRM system. She said:

> “We have outgrown our current database and have ambitions that will see us grow
> even further. We decided to look for a product that would support that growth 
> and at the same time streamline some of our processes; a solution that would continue
> to develop as we do. We also wanted a system that would bring all our different
> functions into one place to reduce duplication and therefore save time and money.
> “We chose Harlequin because it is very user friendly in its design and is competitively
> priced. They have a good reputation for support after the initial install. They
> clearly have pride in their product and are therefore keen to ensure they support
> the latest developments that impact upon their clients, such as changes with Gift
> Aid.”

Founded in 1986, [Harlequin ](http://www.harlequinsoftware.co.uk)supports 275 not-
for-profit organisations across the UK. Its [CRM system](https://fundraising.co.uk/2017/01/16/top-10-crms-charities-nonprofits/)
uses the Microsoft SQL Server relational database and .NET technologies.

Tom Ellis, Managing Director of Harlequin welcomed the company’s latest client saying:

> “This is a great example of top level management driving IT decisions to benefit
> the entire charity. Our software will help them to achieve a range of strategic
> goals including ensuring effective fundraising activities across departments and
> continuing high quality donor stewardship.”

![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader-
2x.gif)