# Your charity doesn’t have a monthly giving programme yet?

- Link: https://fundraising.co.uk/2015/05/19/your-charity-doesnt-have-a-monthly-giving-programme-yet/
- Published: 2015-05-19T20:53:59+01:00
- Author: Howard Lake

Monthly, regular giving is at the heart of sustainable public fundraising. Most 
fundraisers recognise that, but not all of us manage to establish such a programme
in our organisation.

If you needed a light-hearted reminder how important this issue is – perhaps to 
share with the board of trustees or the Chief Exec – here’s a video from North American
nonprofit technology providers [Sumac](http://sumac.com/monthly-giving/).

It features experienced fundraising advisers Harvey McKinnon, Gail Perry, Michael
Rosen, and Erica Waasdorp. They share “how they feel when you ignore their advice
to start a monthly giving programme, and tell you one more time why you must start
one today”.

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