# Hundreds of companies support Nepal relief efforts through ammado

- Link: https://fundraising.co.uk/2015/05/13/hundreds-of-companies-support-nepal-relief-efforts-through-ammado/
- Published: 2015-05-13T12:05:18+01:00
- Author: Howard Lake

**Online fundraising platform ammado has helped hundreds of companies and nonprofits
launch online appeals in the wake of Nepal’s earthquake on 25 April, and the second
major tremor yesterday.**

In just two weeks millions of dollars have been raised from donors in 135 different
countries.

A global fundraising campaign can be set up on ammado “in minutes”. The platform
is being used by the Red Cross Red Crescent, Save the Children, Oxfam, CARE International,
SOS Children’s Villages, Caritas and many other aid agencies responding in the area.

## Advertisement

 

Many of these have used the service to mobilise partner companies and supporters
to take action.

## Red Cross Red Crescent

For example, [the Red Cross launched its Nepal Online appeal](http://www.ifrc.org/nepal-earthquake)
on the same day as the earthquake hit, collecting donations on its homepage and 
[Facebook page](https://www.facebook.com/RedCrossRedCrescent/app_11539044547) using
ammado’s technology.

When the website of the [Nepal Red Cross Society](http://www.nrcs.org/donate-nrcs)
struggled to cope with the traffic, the ammado Donation tool was quickly introduced
to receive donations internationally.

Ammado’s global focus means that many of the donations it handles can be made tax-
efficiently by donors in a wide range of countries.

## Corporate campaigns

Hundreds of companies have responded to the disaster with dedicated global appeals.
Oxfam, Mercy Corps and Unicef are the beneficiaries of a [public campaign launched by Airbnb](https://www.fundraising.co.uk/2015/05/03/airbnb-features-nepal-appeal-on-its-front-page/)
leveraging their online community to contribute to relief efforts. Tax-efficient
donations to Oxfam Affiliates around the world are being powered by ammado.

Company employee appeals have also been a valuable source for fundraising. Companies
quickly launched employee appeals often incentivised with a corporate match.

Multinational companies like Novartis, Oracle, Marsh & McLennan Companies and Nestlé
have supported the Red Cross Red Crescent response with a call for donations to 
their global workforce. Many more companies have launched private appeals to their
employees.

[Ammado](http://blog.ammado.com/blog/nepal-earthquake-how-to-help) reports that 
the tax benefit it enables, together with the company matching, leads to “a much
higher response rate and higher average donation in company appeals compared to 
public appeals”.

 

IFRC promoting fundraising on Twitter