# Airbnb features Nepal appeal on its front page

- Link: https://fundraising.co.uk/2015/05/03/airbnb-features-nepal-appeal-on-its-front-page/
- Published: 2015-05-03T18:21:42+01:00
- Author: Howard Lake

Global accommodation platform Airbnb has added a fundraising appeal for the victims
of last week’s earthquake in Nepal to its front page.

With the headline ‘[Nepal needs our help](https://www.airbnb.co.uk/support-nepal)‘,
the site invites users to “join us in lending a helping hand”. Specifically it is
encouraging donations from around the world for Oxfam, Mercy Corps and Unicef.

![Airbnb front page appeal for Nepal donations](https://www.fundraising.co.uk/wp-
content/uploads/2015/05/airbnb-nepal-appeal-box.jpg)

Donations to Oxfam are being handled by online giving platform [ammado](http://www.ammado.com).
In countries where Oxfam operates as a registered charity donors will be able to
make tax-efficient donations.

## Advertisement

Yeterday Airbnb emailed their global distribution list of millions in 50 languages
to highlight the appeal, and the company has launched a social media campaign in
support of Nepal.

## Disaster response tool

![Airbnb Nepal disaster response](https://www.fundraising.co.uk/wp-content/uploads/
2015/05/airbnb-nepal-disaster-response.jpg)

Airbnb has also activated its [disaster response tool](https://www.airbnb.ie/disaster-response),
offering what it does best which is access to accommodation. “If you’re looking 
for a place to stay, you can connect with people in your area who’re offering to
host for free”.

This tool was developed following the charitable actions of 1,400 Airbnb hosts in
New York in October 2012 who “opened doors and cooked meals for those left stranded
during Superstorm Sandy”.

![Airbnb's front page appeal for three NGOs helping in the wake of the Nepal earthquake](
https://www.fundraising.co.uk/wp-content/uploads/2015/05/airbnb-front-page-with-
fundraising-appeal.jpg)

Airbnb’s front page appeal for three NGOs helping in the wake of the Nepal earthquake

Major online communities and publishers have donated space on their front pages 
to disaster appeals since the late 1990s. Apple, Amazon, Yahoo!, Google and Facebook
have all [featured fundraising appeals following disasters](https://www.fundraising.co.uk/2005/01/04/amazoncom-raises-135-million-online-us-red-cross/)
such as the September 11 2001 terrorist attacks in the USA, the 2004 South East 
Asian Tsunami, Hurricane Katrina, the 2010 Haiti earthquake, and Typhoon Haiyan.

 * **[The Big Give raises over £750k for Nepal earthquake victims](https://fundraising.co.uk/2015/05/06/the-big-give-raises-over-750k-for-nepal-earthquake-victims/)**(
   6 May 2015)
 * **[UKCF launches UK-wide flood appeal](https://fundraising.co.uk/2016/01/08/uk-wide-flood-appeal-launched/)**(
   8 January 2016)
 * **[Walmart donates to UK flood appeal](https://fundraising.co.uk/2016/01/29/walmart-donation-boosts-flood-appeal/)**(
   29 January 2016)
