# Gift Aid on donated items raised £4.5 million for Sue Ryder in 2014

- Link: https://fundraising.co.uk/2015/04/28/gift-aid-on-donated-items-raised-4-5m-for-sue-ryder-in-2014/
- Published: 2015-04-28T13:19:13+01:00
- Author: Howard Lake

Sue Ryder’s early use of extending Gift Aid to the value of donated clothing and
household items generated £4.5 million for the charity in 2014, a record to date,
and a 20% increase on the previous year’s record amount.

This now brings the total additional income generated through its retail Gift Aid
scheme to £16.5 million.

## Launched in 2006

The scheme, which has over 900,000 registered Gift Aid donors, was launched at Sue
Ryder in 2006. Since then the scheme has been adopted by many other charities in
the UK that have trading operations, and has helped them generate millions of pounds
of income.

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Until [Sue Ryder](http://www.sueryder.org) staff and their technology partner Eproductive
worked out a way to apply Gift Aid to donated goods ie. non-monetary gifts, and 
one that met with HMRC approval, Gift Aid was restricted to financial donations.

Eproductive spotted an opportunity to create an easily traceable audit trail and
created the EpR Gift Aid system, which was trialled through Sue Ryder shops.

## How it works

If someone wants to become a Gift Aid donor, the donor has to be a UK tax payer,
and the donated items have to belong to the donor. The donor has to complete a donor
declaration form for the charity to claim the Gift Aid. For example a dress donated
to Sue Ryder is sold for £5 and then the charity claims back a further £1.25, making
the total donation to the charity £6.25.

Keren Caird, Retail Business Development Gift Aid Manager at Sue Ryder said:

> “Recently we updated the scheme to email donors to notify them of the sales value
> of their items. This has been really warmly received and gives us an additional
> saving in postage and printing costs, which means more money can go directly to
> supplying our incredible hospice and neurological care.”

 * **[Fraudsters jailed for claiming fake Gift Aid repayments](https://fundraising.co.uk/2016/01/13/fraudsters-jailed-claiming-fake-gift-aid-repayments/)**(
   13 January 2016)
 * **[JustGiving claims back Gift Aid after HMRC clarification](https://fundraising.co.uk/2016/07/26/justgiving-claims-back-gift-aid-hmrc-clarification/)**(
   26 July 2016)
 * **[£1.6 million funding available to help hard-to-reach HMRC customers](https://fundraising.co.uk/2018/10/09/1-6m-funding-available-help-hard-reach-hmrc-customers/)**(
   9 October 2018)