# Britons think wealthiest should give 25% of their money to charity – CAF survey

- Link: https://fundraising.co.uk/2015/04/21/britons-think-wealthiest-should-give-25-of-their-money-to-charity-caf-survey/
- Published: 2015-04-21T11:50:34+01:00
- Author: Howard Lake

**Britons think that the wealthier people in the country should donate an average
of 25% of their money to charity through their lifetimes, according to research 
published by the Charities Aid Foundation. **

Not surprisingly, a majority of people surveyed (53%) believed that wealthy people
should give away more than they currently do.

## Views on wealthy people’s charitable giving

The study was conducted by Populus for CAF form 20-22 March 2015. It involved 2,085
online interviews of UK consumers. It is not clear if any of the consumers regarded
themselves as ‘wealthy’ or whether any baseline or definition was provided for ‘
wealthy’. The initial question asked on the proportion of wealth to be given was“
what proportion of their wealth should the _more affluent_ in society give?”

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• 62% agreed that giving to charity by the more affluent sets a good example to 
others

• 46% said that the wealthy could help to increase giving by talking more about 
it.

• those who said they were non-Christians wanted richer people to give away even
more of their money than those who identified themselves as Christians: the non-
Christians on average felt wealthy people should give 32% of their money away.

• 43% would like to see a UK version of The Giving Pledge, the project that Bill
Gates and Warren Buffett initiated to urge wealthy individuals to give away at least
50% of their wealth to good causes during their lifetimes. Currently five British
philanthropists, including Sir Richard Branson, have committed to do so publicly.

## Sunday Times Giving List

The research was published a week before the Sunday Times Giving List will reveal
the UK’s top donors of the year.  It will be published at the weekend as part of
The Sunday Times Rich List:

> Sunday Times Rich List 2015 at printers. Last minute panic to delete someone going
> bust! Looks good but we need 50 more pages. Out 26 April
> — Philip Beresford (@philipberesford) [April 16, 2015](https://twitter.com/philipberesford/status/588666755796598784?ref_src=twsrc%5Etfw)

John Low, Chief Executive of the Charities Aid Foundation, said on the idea of a
UK Giving Pledge:

> “There is growing awareness of inequality around the world, and it’s clear people
> believe the richest in society could help to address this problem by giving significant
> proportions of their wealth away to help those less fortunate.
> “We see so many incredible examples of generosity by the world’s wealthiest, and
> movements such as the Giving Pledge are leading the way in opening up the conversation
> and bringing giving and charitable organisations into the public eye.
> “Driving a project like this forward in the UK could help more philanthropists
> feel comfortable speaking out about their work with charities, and help further
> grow giving and support among the wealthy and the public.”