# JustGiving unveils crowdfunding tool for charities

- Link: https://fundraising.co.uk/2015/04/08/justgiving-unveils-crowdfunding-tool-for-charities/
- Published: 2015-04-08T12:08:04+01:00
- Author: Howard Lake

Online and social giving platform JustGiving has announced a new tool that will 
let charities launch crowdfunding campaigns to support a particular cause, project
or appeal.

JustGiving Campaigns can be used to create customised appeals in aid of time-critical
campaigns and projects. It is currently inviting registrations from charities wishing
to use the tool.

Individuals and community groups have already been able to use [JustGiving’s Yimby crowdfunding tool](https://www.fundraising.co.uk/2013/12/08/justgiving-develops-crowdfunding-site-yimby/).
JustGiving Campaigns now extends a similar opportunity to registered charities.

## Advertisement

[JustGiving Campaigns](http://just.ly/justgiving-campaigns) has been developed in
consultation with over 30 charities. As well as accepting donations it will enable
individuals to fundraise in aid of the campaign or appeal.

Sally Falvey, Head of Charity Marketing for JustGiving, said:

> “JustGiving Campaigns allows charities of all sizes to instantly launch a crowdfunding
> campaign and harness the power of the crowd to fund a particular appeal or project.
> And with our social technology we can intelligently connect Campaigns with people
> we know will care about their cause – helping charities to reach more people, 
> inspire more giving and ultimately raise more money.”

Since 2001 JustGiving has been used by 22 million people to raise more than $3 billion
for good causes across 164 countries.

![Australian Red Cross uses JustGiving Campaigns to crowdfund for its Vanuatu appeal](
https://www.fundraising.co.uk/wp-content/uploads/2015/04/australian-red-cross-justgiving-
campaigns.jpg)

Australian Red Cross uses JustGiving Campaigns to crowdfund for its Vanuatu appeal

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