# Fisk and Brett create cloud-based supporter management system Donorfy

- Link: https://fundraising.co.uk/2015/03/09/fisk-brett-create-cloud-based-supporter-management-system-donorfy/
- Published: 2015-03-09T08:39:07+00:00
- Author: Howard Lake

Charity technology experts Robin Fisk and Ben Brett have developed a new [charity customer relationship management (CRM) system](https://fundraising.co.uk/2017/01/16/top-10-crms-charities-nonprofits/)
designed, unusually, to serve large and small charities.

The cloud-based Donorfy will offer fundraisers and other staff access to their database,
campaign management and stewardship programmes from wherever they want, whether 
they use a desktop, tablet or smartphone. UK Fundraising’s preview of the system
was carried out entirely on a smartphone.

Its creators built and developed [ProgressCRM](https://www.fundraising.co.uk/2006/10/24/fisk-brett-relaunches-progresscrm-database/)
which was [sold to ASI in 2008](https://www.fundraising.co.uk/2008/06/10/asi-acquires-fisk-brett/).
They have focused on Donorfy’s usability with the aim of making it very easy to 
use, “just like most apps we use in our everyday ‘online’ lives. Indeed, they go
as far to claim that it will be a “joy-to-use”.

## Advertisement

Donorfy’s strapline is “doing good just got better”.

## Automatic collection of Gift Aid

Donorfy will automatically collect Gift Aid on all donations as part of its income
management function, the first donor CRM system to do so, according to Fisk and 
Brett.

## Integration with third party services

![Donorfy's integrations and functions](https://www.fundraising.co.uk/wp-content/
uploads/2015/03/820x300-donorfy-grey.jpg)

Donorfy is integrated with popular services such as Mailchimp, JustGiving and Eventbrite,
ensuring data is synchronised between services. More integrations are planned to
help remove the common frustrations of exporting and merging datasets.

Donorfy launches with three founding partners. There are:

• **FB2 Consulting** – [Fisk and Brett’s consulting business](https://www.fundraising.co.uk/2014/02/19/fisk-brett-launch-charity-technology-consultancy/)

• **MAST-ICT** – who provide expert data migration and configuration services, along
with integration of Donorfy with other applications

• **MakeItAPlan** – who provide web-based and in-person training courses, and ongoing
support and advice to help charities get the most out of Donorfy.

Donorfy runs on Microsoft Azure, Microsoft’s cloud platform.

## Community learning

An online user community is also being established, offering users the chance to
share advice and ideas with users at other organisations, including via a live chatroom
function.

**Donorfy Community** will eventually offer learning and development opportunities
through benchmarking, trends and peer-to-peer comparisons via anonymised data held
within the system itself.

## Freemium model

[Donorfy](http://www.donorfy.com) offers an unlimited number of users so there is
no per-user charge.

It will be available on a subscription model, based on the number of constituents
in the database. Very small charities will be able to use it for free, to help them
grow their charity.

Larger and international charities can make use of bespoke, scalable options appropriate
to their more sophisticated requirements.

## ‘Disruptive technology’

Robin Fisk describes Donorfy as “‘disruptive’ technology in the sense that it’s 
really easy to use, very smart and truly affordable, so it’s bringing about change
by creating a level playing field; a universal platform suitable for every charity
of every size”.

He explained why they had built a new, cloud-based CRM from scratch:

> “We saw the need for a CRM system that is state-of-the-art in its sophistication
> and functionality, being able to accomplish the most complex fundraising tasks,
> yet one that is a simple joy to use.
> “Too often, small charities are still having to rely on home-made donor databases,
> and larger charities are running expensive systems that don’t work well in today’s
> world, or just won’t integrate well with other systems.
> “We have created Donorfy so that it is really easy and intuitive like the apps
> we all use every day; but above all it enhances and amplifies the work of fundraisers
> and supporter care teams. Being in the cloud means we can now make that affordable
> to small charities (free for the very small) as well as scalable and accomplished
> for the largest of NGOs.”

Donorfy is being used by some early adopter organisations and will be launched in
Spring/Summer this year. Previews of the product are available prior to launch through
registration at [Donorfy](http://www.donorfy.com).

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