# Most event fundraisers get no fundraising tips from charities, says Blackbaud - Link: https://fundraising.co.uk/2015/02/28/event-fundraisers-get-fundraising-tips-charities-says-blackbaud/ - Published: 2015-02-28T01:03:03+00:00 - Author: Howard Lake UK charities could do much more to help people who take part in fundraising events for them, according to a Blackbaud survey of more than 1,000 event fundraisers. The research found that around three quarters of the event participants receive no advice on how best to fundraise; in addition, 58% of them say their fundraising efforts were “not properly acknowledged” by the charity they were fundraising for. ## Blackbaud’s Successful Events Fundraising report The research was commissioned for Blackbaud’s _Successful Events Fundraising_ report, which explores people’s motivations for taking part in event fundraising and at how charities can support them more effectively. ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) The report reveals how much more some charities could do to boost events fundraising through effective communications. For example: • 30% of those participating in fundraising events do not hear how their efforts have impacted their chosen charity • 84% of those that sponsor them are not being informed as to how their donations have helped. ![Successful events fundraising - infographic by Blackbaud](https://www.fundraising. co.uk/wp-content/uploads/2015/02/blackbaud-successful-events-fundraising-infographic. jpg) **How much more could charities raise from events if they supported their fundraisers more effectively?** ## What are the most popular fundraising events? Blackbaud asked event participants what was their favourite kind of event. The most popular was **coffee mornings**, with 19% saying that these were their preferred event. The most popular fundraising event for men was a **fun run** (25%), with a **walk** the next most popular (19%). The most popular type of fundraising event for women was the **coffee morning** ( 22%). ## What motivates fundraising event participants? Event fundraising participants shared the reasons for which they were most likely to take part in a fundraising event. • the cause – at 66%, the most popular reason • a family member or friend asked to fundraise with them – 37% • the activity itself – 30% • invitation from employer – 20% Men were almost twice as likely as women (9.2% to 5.9%) to do a fundraising activity in response to an emotive request. ## To pay or not to pay Many fundraising events charge people to take part, and some require participants to raise a set minimum amount of money. Most fundraisers (46%) said that they would rather pay no registration fee and fundraise a lot when participating in an event, while 19% said they would rather pay a higher registration fee and not fundraise at all. John Bird, General Manager, Peer-to-Peer Fundraising, Blackbaud, commented: > “Not for profits need to balance low registration fees in order to attract participants > against the risk of participants not actually fundraising. We are noticing that > NFPs are increasingly offering two options within registration – a low cost, higher > fundraising option and a higher cost, lower fundraising option.” On the overall findings of the report, he added: > “Millions of people are running, cycling, holding coffee mornings and participating > in many other varied events in the name of their favourite causes. But not-for- > profits need to support their fundraisers much better than they are currently. > “This means encouraging them, providing direction, sharing tips on how to approach > fundraising, thanking them for their effort and following up with those that make > a donation. Not only will this raise more money for the cause, but it provides > an opportunity to build long-term relationships too.” _Photo: [runners and coins](http://www.shutterstock.com/pic-254651761.html) by Beeboys on Shutterstock.com_ * **[Charities trial Blackbaud’s Raiser’s Edge NXT](https://fundraising.co.uk/2015/05/19/charities-trial-blackbauds-raisers-edge-nxt/)**( 19 May 2015) * **[Fundraising events income continues to rise, says everydayhero research](https://fundraising.co.uk/2015/12/02/fundraising-events-income-continues-to-rise-says-everydayhero-research/)**( 2 December 2015) * **[Jerome Moisin to lead Blackbaud’s international operations](https://fundraising.co.uk/2015/12/11/jerome-moisin-to-lead-blackbauds-international-operations/)**( 11 December 2015)