# REaD Group’s prospectus for charity combines demographic and behavioural data

- Link: https://fundraising.co.uk/2015/02/25/read-groups-prospectus-charity-combines-demographic-behavioural-data/
- Published: 2015-02-25T10:43:11+00:00
- Author: Howard Lake

Data communications specialists REaD Group has launched ‘prospectus for charity’,
a new product covering over 40 million individuals and 20 million households. The
data is designed to help charities manage donor acquisition activities and inform
their retention strategies.

The product, developed by Acxiom and marketed by REaD Group, combines demographic
and behavioural data. As well as financial and channel preference data, the product
includes other propensities, such as affinity with named charities, affinity with
cause, ability to give, and attitude to leaving a legacy.

Prospectus for charity adds to [REaD Group](http://www.readgroup.co.uk/)‘s other
products, including Qinetic, Gone Away Suppression (GAS) file, Active and The Bereavement
Register (TBR), as well as other data from Acxiom.

## Advertisement

[REaD Group has worked with many charities](http://tda.readgroup.co.uk/sectors/charity)
including Macmillan Cancer Support, Breast Cancer Care and Maggie’s Cancer Caring
Centres.

 

 ** [Prospect Us for Charity Launch Slideshow](https://www.slideshare.net/REaDGroup1/prospect-us-for-charity-launch-slideshow)**
from **[REaDGroup1](https://www.slideshare.net/REaDGroup1)**

 

_Photo: [one in a million](http://www.shutterstock.com/pic-154839731/stock-photo--how-to-stand-out-marketing-advertising-business-concept-branding-different-original.html)
by Ed Samuel on Shutterstock.com_

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