# ‘Global Fundraising’ book wins AFP Research Prize

- Link: https://fundraising.co.uk/2015/02/19/bernard-ross-global-fundraising-book-wins-afp-research-prize/
- Published: 2015-02-19T00:02:24+00:00
- Author: Howard Lake

‘Global Fundraising: How the World is Changing the Rules of Philanthropy’ by Bernard
Ross and Penelope Cagney has been awarded the Skystone Partners Prize for Research
by America’s Association of Fundraising Professionals (AFP).

The book, published by Wiley, is one of the first to focus on global fundraising,
examining how the globalisation of fundraising is affecting philanthropy. It features
contributions from 25 international fundraisers, covering fundraising practices 
and trends in Latin America, Africa, the Middle East & North Africa, Asia, India,
Japan, China, Central & Eastern Europe, Western Europe, Australia & New Zealand,
and North America.

## First European to win AFP’s research prize

The Skystone Prize is awarded to authors of books that contribute substantially 
to the knowledge and understanding of fundraising or philanthropic behaviour. It
was set up with an endowment by Skystone Partners, the international fundraising
consulting firm.

## Advertisement

![Bernard Ross and Penelope Cagney, authors of 'Global Fundraising'](https://www.
fundraising.co.uk/wp-content/uploads/2015/02/bernard-ross-penelope-cagney-global-
fundraising-book.jpg)

Bernard Ross and Penelope Cagney, authors of ‘Global Fundraising’

Bernard Ross, MD of The Management Centre, the management consultancy and training
organisation, is the first non-American to receive the prize in its 25 year history.

His co-author, Penelope Cagney, is principal of The Cagney Company.

Ross commented:

> “It’s really wonderful to be able to bring our research to the international fundraising
> community through programmes such as the Skystone Prize, and I am incredibly proud
> of the recognition this awards Global Fundraising.
> “I would like to acknowledge and thank all of our contributors without which the
> book wouldn’t have been possible; especially fellow Management Centre associates–
> director Angela Cluff who wrote the chapter on Major Donors, and Mike Muchilwa,
> Masa Uo and Usha Menon.”

**Editor’s note:** _the video previously embedded here (https://www.youtube.com/
watch?v=OH6dd5GZkI4) is no longer available._

## Why the book won

![Global Fundraising by Bernard Ross and Penelope Cagney](https://www.fundraising.
co.uk/wp-content/uploads/2015/02/ross-cagney-global-fundraising.jpg)

Elizabeth Kohler Knuppel, managing partner for Skystone Partners, said:

> “Penelope Cagney and Bernard Ross are two of the premier thought leaders on philanthropy
> and fundraising, and their volume is a critical addition to the profession, especially
> as fundraising grows dramatically in countries around the world.”

Announcing the 2015 winner, AFP’s Research Council, which reviews many volumes every
year and awards the prize, wrote of _Global Fundraising_:

> “By sharing data, practices, and results from around the world, this book is certain
> to deliver thought-provoking ideas to fundraisers regardless of where they may
> work. In keeping with AFP’s research prize qualifications and criteria, [Global Fundraising](https://www.fundraising.co.uk/2014/03/02/global-fundraising-how-the-world-is-changing-the-rules-of-philanthropy-the-afpwiley-fund-development-series-2/)
> is an outstanding contribution to the field.”

The Skystone Partners Prize for Research will be presented to the authors at AFP’s
board meeting on 28 March in Baltimore, before its 52nd International Fundraising
Conference.

## Other books by Bernard Ross

Bernard Ross is the author of several books on fundraising and management. His [_Breakthrough Thinking_](https://www.fundraising.co.uk/2013/04/07/breakthrough-thinking-for-nonprofit-organizations-creative-strategies-for-extraordinary-results-jossey-bass-nonprofit-and-public-management-series/),
co-authored with Clare Segal and also published by Wiley, won the Terry McAdam Prize
in 2004.

He and Clare Segal have written a new book on strategy aimed at the business market,
which will be published by Financial Times/Pearson in June 2015.

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