# Unicef UK chooses Aframe for managing promotional video

- Link: https://fundraising.co.uk/2015/02/08/unicef-uk-chooses-aframe-managing-promotional-video/
- Published: 2015-02-08T21:43:09+00:00
- Author: Howard Lake

Unicef UK has selected Aframe’s cloud video platform to help it manage its promotional
video activity, from promotional content to corporate films.

Until now the children’s charity has used multiple external hard drives and RAID
drives, although this meant there was no way to collaborate or share footage remotely.
Now, however, it can manage all video content in a secure, centralised workspace.
Staff can now upload content that can be viewed by colleagues across the organisation,
and making collaboration with external producers and video teams much easier and
faster.

Ian Williamson, ICT Director at [Unicef UK](http://www.unicef.org.uk), said:

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> “The use of Aframe has provided us with the ability to work more collaboratively
> with our external freelancers and video teams, as well as providing a lot more
> visibility for our internal teams. It has allowed us to remove the reliance we
> had on RAID drives and instead use the cloud to effectively store the footage 
> that we need.”

As well as allowing users to upload raw video footage from anywhere in the world,
[Aframe](http://www.aframe.com) also can operate as a cloud-based media asset management
tool for an organisation, offering a centralised library of broadcast-ready video
assets and supporting documentation.

Williamson added:

> “Collaboration is really important within the team, and for me that is the main
> benefit of using Aframe. The platform is making our processes more efficient, 
> which will save time and money; but it’s also about giving us more time to produce
> interesting, innovative content that will support our fundraising and campaigning
> efforts”.

 

_Photo: [video camera](http://www.shutterstock.com/pic-128495339/stock-photo-lcd-display-screen-on-a-high-definition-tv-camera-in-a-green-screen-studio.html)
by antb on Shutterstock.com_

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