# R Fundraising acquired by Fundraising Initiatives

- Link: https://fundraising.co.uk/2015/01/27/r-fundraising-acquired-by-fundraising-initiatives/
- Published: 2015-01-27T00:02:58+00:00
- Author: Howard Lake

Individual giving specialists Fundraising Initiatives Group has acquired telephone
fundraising and outsourcing agency R Fundraising.

As a result [Fundraising Initiatives](http://www.fundraising-initiatives.org/en/)
will boost its stewardship and telephone-based capacity by over 200 professional
fundraisers, with offices in Dunfermline and Manchester. R Fundraising, in turn,
will be able to offer its clients an enhanced range of products and services, from
specialist face-to-face fundraising services through to lotteries, payroll giving
and payment handling.

The agreement was concluded on 23 January and led by Martin Jervis, Chief Operations
Officer at Fundraising Initiatives. He said that the acquisition would help drive
the group’s expansion internationally. He added:

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> “This acquisition reflects our commitment to helping charities achieve the maximum
> possible return on every penny they spend on donor acquisition, management and
> stewardship.
> “Hugh McCaw, who is himself a recognised fundraising expert and longstanding Fellow
> of the IoF, built a strong brand and along with his leadership team created a 
> reputation for exceptional expertise, very highly regarded by its clients and 
> the sector as a whole. Fundraising Initiatives is determined to cherish that legacy
> and to help the R Fundraising brand build on it”.

## R Fundraising remains “an autonomous culture and brand”

[R Fundraising](http://www.rfundraising.co.uk/) will continue to operate under its
current leadership team and promises “no disruption to [our] clients’ business continuity”.

Hugh McCaw becomes Director, Strategic Accounts, with a focus on ensuring continuity
and client support, working with Gordon Michie, Managing Director.

McCaw said:

> “Fundraising Initiatives is the right choice for our clients and us. We remain
> an autonomous culture and brand. The organisations complement each other and I
> am sure that will become more evident to the sector going forward. I am personally
> delighted to remain in the business as I can continue to serve charities and innovate
> as I have done in the past.”

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