# Charity Checkout adds ‘give and nominate’ tool to promote ‘chain reaction of giving’

- Link: https://fundraising.co.uk/2015/01/19/charity-checkout-adds-give-nominate-tool-promote-chain-reaction-giving/
- Published: 2015-01-19T15:06:02+00:00
- Author: Howard Lake

Online payment processing platform Charity Checkout has added a ‘Give & Nominate’
feature to its payment process with the aim of stimulating “a chain reaction of 
giving” to small charities.

Now supporters of the charities that use the platform will be presented with the
option of sharing their donations with their friends and contacts and to nominate
them to follow them by giving to their chosen charity. The sharing can take place
via email, Twitter and Facebook.

Sharing donations made online using Twitter and Facebook is not new of course, and
JustGiving found just how effective such ‘social commerce’ sharing was in generating
new donations.

## Advertisement

But the nomination element is new, and reflects the process that underpinned the
[success of the ALS Ice Bucket Challenge campaign in 2014](https://www.fundraising.co.uk/2014/08/26/fundraising-story-ice-bucket-challenge/).

## Useful for smaller charities

![Charity Checkout Nominate function](https://www.fundraising.co.uk/wp-content/uploads/
2015/01/charity-checkout-nominate.jpg)

Charity Checkout’s new nominate function

Charity Checkout believes that the new functionality will be particularly useful
for smaller charities who have a minimal budget for advertising or marketing.

Chester Mojay-Sinclare, the founder of [Charity Checkout](http://www.CharityCheckout.co.uk),
said he hoped the new function would help small charities raise more funds at no
extra cost. He said:

> “We all witnessed the power of viral giving campaigns last year and feel that 
> incorporating a dedicated nomination feature into our payment process will be 
> vital in ensuring our charity clients can maximise their online donations.”

## Average donations via Charity Checkout

The average one-off donation via Charity Checkout is **£92.37** and **£21** for 
monthly donations. The social enterprise claims this is “above the national average”
but that it hopes the new feature will increase this further.

Generating chain reactions in donations (or peer-to-peer fundraising) is also the
idea behind new giving platform [Givtree](https://www.fundraising.co.uk/2014/11/27/interview-max-grell-givtree/)
and [Solar Aid’s platform Giving at the Speed of Light](https://www.fundraising.co.uk/2015/01/12/solaraid-launches-digital-peer-peer-fundraising-network/).

 

_Main image: [dominoes](http://www.shutterstock.com/pic-65268643/stock-photo-finger-pushing-dominoes-in-a-row-causing-a-chain-reaction.html)
by Mazzzur on Shutterstock.com_