# Localgiving raises £1.6 million for local charities through national Grow Your Tenner campaign

- Link: https://fundraising.co.uk/2015/01/08/localgiving-raises-1-6m-local-charities-national-grow-tenner-campaign/
- Published: 2015-01-08T16:15:51+00:00
- Author: Howard Lake

Localgiving, the online giving and support network for local charities and community
groups, raised £1.3m for small local charities across in the UK in its two-month
[Grow Your Tenner](https://www.fundraising.co.uk/2013/08/13/localgiving039s-grow-your-tenner-2013-campaign-run-october/)
match fund campaign. The total is expected to raise to £1.6m after 18 months.

Over 1,200 small, local charities have received donations from 16,000 people who
donated online in response to the Government-backed campaign.

The match fund was provided by the Government’s Office for Civil Society and a private
philanthropist. As the campaign’s name suggests, the first £10 of donations was 
doubled.

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## New donors recruited, and new direct debits

Localgiving reports that **81%** of the charities involved received donations from
new donors. In addition, 88% of charities said that they had achieved some or all
of their fundraising goals.

During the campaign over** 4,000 monthly direct debits** were set up, helping to
ensure charities will receive regular support in the future.

In addition, Localgiving estimates that it helped charities **save 150 working days**
of administrative time by processing Gift Aid on their behalf.

Stephen Mallinson, CEO of [Localgiving ](http://www.localgiving.com)said:

> “The success of the campaign proves that match funding is a viable solution to
> a very real social problem. The fact is that currently only seven per cent of 
> all donations go to small charities, despite the fact that they are in need of
> real financial support. With funding streams drying up, matching online donations
> through campaigns such as Grow Your Tenner maximises people’s giving and helps
> small charities to fundraise effectively.
> “The legacy of the project is to ensure that these groups continue to make the
> most of their fundraising efforts, reach out to new donors online and develop 
> a robust and sustainable funding model so that they may continue to provide their
> services in the future.”

The [2012 Grow Your Tenner campaign raised £1.2m.](https://www.fundraising.co.uk/2013/01/03/localgiving039s-grow-your-tenner-campaign-raises-12m/)

Localgiving have produced an infographic summarising the 2014 Grow Your Tenner campaign.

 

![Localgiving Grow Your Tenner campaign 2014](https://www.fundraising.co.uk/wp-content/
uploads/2015/01/localgiving-grow-your-tenner-2014.jpg)

 * **[Localgiving to run £5 match fund campaign](https://fundraising.co.uk/2015/01/10/localgiving-run-5-match-fund-campaign/)**(
   10 January 2015)
 * **[Localgiving partners with NCVO to boost services to smaller charities](https://fundraising.co.uk/2015/04/01/localgiving-partners-with-ncvo-to-boost-services-to-smaller-charities/)**(
   1 April 2015)
 * **[Localgiving offers £5,000 in grants to top 20 #LocalHero fundraisers](https://fundraising.co.uk/2015/04/30/localgiving-offers-5000-in-grants-to-top-20-localhero-fundraisers/)**(
   30 April 2015)