# Fundraising think tank announces first two associate members

- Link: https://fundraising.co.uk/2015/01/05/fundraising-think-tank-announces-first-two-associate-members/
- Published: 2015-01-05T14:45:47+00:00
- Author: Howard Lake

Rogare, the fundraising think tank at Plymouth University, has announced that creative
agency **Bluefrog** and regular giving specialist **Rapidata** have become its first
associate members.

 

They will work with the organisation, headed by Ian MacQuillin, to help identify
areas of research and to plan publications, events and other activities that will
bring this research to the attention of the wider fundraising community.

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Rogare describes ‘associate members’ as “suppliers to the fundraising sector who
share Rogare’s ‘[Critical Fundraising](http://www5.plymouth.ac.uk/schools/plymouth-business-school/critical-fundraising)’
ethos and vision for how fundraising needs to meet the challenges confronting it”.
Its overall aim is to “be the engine that turns academic ideas into actionable information
for fundraisers”.

 

Ian MacQuillin, Rogare’s manager, added:

 

> “Associate Members are not just passive sponsors, they are genuine, active partners
> in delivering our research programme. We have ambitious plans to change the way
> fundraising rises to overcome the challenges it faces. The first step in this 
> process is to critically evaluate and question what we currently know, or think
> we know, about fundraising.
> “That’s why I’m delighted to welcome two organisations that are led by people 
> with just this critical mindset.”

 

Scott Gray and Mark Philips, Managing Director of [Bluefrog](http://www.bluefroglondon.com),
will both join [Rogare’s advisory panel](https://www.plymouth.ac.uk/schools/plymouth-business-school/rogare-advisory-panel)
of senior and emerging sector thinkers.

 

Scott Gray explained the partnership, saying:

 

> “I believe our [annual benchmarking report that tracks cancellation cycles and regular giving trends](http://rapidataservices.com/case-study/case-study-13-rds-tracking-report/)
> will continue to help understand why this might be, and I hope our association
> with Rogare will focus attention on how charities can make the most of Direct 
> Debit, build loyalty and improve retention.”

 

## Other associate members

 

MacQuillin said that Rogare plans to limit the number of Associate Members at any
one time to six. He is in talks with seven other organisations considering Associate
Membership.

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