# Diabetes UK, British Heart Foundation and Tesco in three-year partnership

- Link: https://fundraising.co.uk/2015/01/05/diabetes-uk-british-heart-foundation-tesco-three-year-partnership/
- Published: 2015-01-05T16:22:23+00:00
- Author: Howard Lake

A new partnership between Diabetes UK, the British Heart Foundation and Tesco aims
to raise £30 million to fund initiatives that will help people better understand
how to lead a healthy lifestyle.

 

The [partnership](http://www.tescocharitypartnership.org.uk/) will run for three
years. It is getting underway with Tesco stores around the UK offering free health
checks for 40,000 individuals this January. This includes a blood pressure check,
a cholesterol test, a Type 2 diabetes test and a BMI (weight) check and takes about
20 minutes.

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The campaign was launched with research by YouGov which found in a survey of 2,025
people that just 35% of respondents knew the average man needs to consume 2,500 
calories a day to maintain a healthy weight; and 37% knew that 2,000 calories was
the equivalent for women.

 

Eleven per cent of respondents said that they did not do any exercise, and 49% said
they did less than the recommended minimum of 150 minutes a week.

 

The fundraising activity will include Tesco’s sponsorship during 2015 of Diabetes
UK’s Swim22 and BHF’s Cycling Events.

 

## About the partnership

 

**Editor’s note:** _the video previously embedded here (https://www.youtube.com/
watch?v=5d9U0rcqYcw) is no longer available._