# Dubsmash for charity?

- Link: https://fundraising.co.uk/2014/12/28/dubsmash-charity/
- Published: 2014-12-28T15:25:00+00:00
- Author: Howard Lake

**Lip-syncing to your favourite song, movie soundtrack or speech is one of the first
big viral themes of the year. Will it be the vehicle for fundraising activity by
charities? Some are certainly testing the water.**

Smartphone app Dubsmash, launched in October 2014, has been downloaded more than
10 million times.

Here is one charity that has used it or encouraged their supporters to use it and
donate.

## Advertisement

## Cancer Focus Northern Ireland

> Do a Xmas [#dubsmash](https://x.com/hashtag/dubsmash?src=hash&ref_src=twsrc%5Etfw)
> for us! Record your dubbed clip, tag a friend then donate £3 to us by texting ‘
> Canc10 £3’ to 70070. Spread the cheer 🙂
> — Cancer Focus Northern Ireland (@CancerFocusNI) [December 24, 2014](https://x.com/CancerFocusNI/status/547706378606108672?ref_src=twsrc%5Etfw)

Cancer Focus Northern Ireland published its first Dubsmash video on its Facebook
page on 24 December 2014, and used it as a fundraising call to action. It invited
followers to record their own Dubsmash video, share it and invite others to do so,
having made a text donation of £3.

 You can also see

[an example](https://www.facebook.com/video.php?v=949477471748747) from a [Cancer Focus Northern Ireland](https://www.facebook.com/cancerfocusni)
supporter.