# Smaller charities take to cloud-based eTapestry CRM

- Link: https://fundraising.co.uk/2014/12/11/smaller-charities-take-cloud-based-etapestry-crm/
- Published: 2014-12-11T11:32:34+00:00
- Author: Howard Lake

Blackbaud reports that more small charities are signing up for its [cloud-based CRM system](https://fundraising.co.uk/2017/01/16/top-10-crms-charities-nonprofits/)
eTapestry®, which was specifically designed for smaller charities for whom The Raiser’s
Edge is too advanced.

 

New users include Ski 2 Freedom Foundation, NMC Recordings, Doctors of the World
UK, Borders Health Board Endowment Funds, GemArts, and Autism Research Trust.

## Advertisement

 

Catherine Cosby, director and founder, Ski 2 Freedom Foundation, explained why they
chose it:

 

> “As a smaller charity we had been relying on spreadsheets to manage our fundraising
> and supporters, but reached a point this year when that become too unwieldy and
> complex.
> “As we seek to increase both individual and corporate giving, we were impressed
> by how customisable eTapestry is and Blackbaud has already gone beyond what we
> expected from a database supplier.”

 

## Other ways charities are using eTapestry

 

**• NMC Recordings** have used eTapestry to encourage donations from individuals,
and use communications and integrated web forms to build relationships with customers.

 

**• Doctors of the World UK** is using it to roll out a new major donor and individual
giving programme as part of a campaign to increase unrestricted income.

 

**• Borders Health Board Endowment Funds (the difference)** will use it to support
its upcoming capital appeal, and for targeted communications to raise new funds 
for equipment, research and improvements to patient care.

 

• Arts development organisation **GemArts** will use it to organise and streamline
its data management in order to introduce and diversify its corporate and individual
giving fundraising.

 

**• Autism Research Trust** is using it to help it target high net worth donors 
and regular events participants.

 * **[Blackbaud to offer free technology consultancy to smaller charities at FSI events](https://fundraising.co.uk/2015/01/21/blackbaud-to-offer-free-technology-consultancy-to-smaller-charities-at-fsi-events/)**(
   21 January 2015)
 * **[Most event fundraisers get no fundraising tips from charities, says Blackbaud](https://fundraising.co.uk/2015/02/28/event-fundraisers-get-fundraising-tips-charities-says-blackbaud/)**(
   28 February 2015)
 * **[Charities trial Blackbaud’s Raiser’s Edge NXT](https://fundraising.co.uk/2015/05/19/charities-trial-blackbauds-raisers-edge-nxt/)**(
   19 May 2015)

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