# Chance to feature in next James Bond novel raises £30,000 for London’s Air Ambulance

- Link: https://fundraising.co.uk/2014/12/08/chance-feature-next-james-bond-novel-raises-30000-londons-air-ambulance/
- Published: 2014-12-08T11:38:06+00:00
- Author: Howard Lake

**London’s Air Ambulance has raised £120,000 at a gala event marking its 25th anniversary,
including a bid worth £30,000 for the chance to have one’s name featured as a character
in the next James Bond book.**

The Silver Gala was hosted at East Wintergardens inLondon’s  Canary Wharf by comedian
Andy Parsons. Two hundred and fifty guests enjoyed a three course meal.

Sotheby’s auctioneer Richard Fattorini helped generate substantial sums for the 
charity, as did the BidTech Silent Auction.

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![Sir Anthony Horowitz at the London's Air Ambulance Silver gala](https://wfay6x.
infiniteuploads.cloud/2014/12/sir-anthony-horowitz.jpg)

Sir Anthony Horowitz at the London’s Air Ambulance Silver gala

![Sir Anthony Horowitz OBE at London's Air Ambulance gala](https://www.fundraising.
co.uk/wp-content/uploads/2014/12/sir-anthony-horowitz.jpg)

Sir Anthony Horowitz OBE at London’s Air Ambulance gala

The James Bond character prize raised the most. It was donated by author Anthony
Horowitz OBE, and the winning name will appear in his forthcoming James Bond novel
expected to be released in September 2015.Indeed, unexpectedly, the author congratulated
_two_ winners, agreeing to immortalise both guests in print for a significant donation
to [London’s Air Ambulance](http://londonsairambulance.co.uk/).

> "Be a character in a Bond novel" raised £30,000 for London's Air Ambulance last
> night. Great to help this superb charity.
> — Anthony Horowitz (@AnthonyHorowitz) [December 5, 2014](https://twitter.com/AnthonyHorowitz/status/540823055338323968?ref_src=twsrc%5Etfw)

 

## Other book character charity auctions

 * **[Ian Rankin auctions thriller character name for charity](https://www.fundraising.co.uk/2001/12/28/ian-rankin-auctions-thriller-character-name-charity/)(
   28 January 2001)**
 * **John Baguley, Director of Fundraising at the International Medical Foundation
   for Victims of Torture, ran a similar event, [the Immortality Auction](https://www.fundraising.co.uk/2000/10/17/name-your-price-and-price-your-name/),
   in October 2000.**

## Other naming opportunities

 * **[WWF auctions opportunity to name a newly discovered flower](https://www.fundraising.co.uk/2015/06/01/wwf-auction-naming-opportunity-for-newly-discovered-flower/)(
   1 June 2015)**