# OpenMarket to support Cancer Research UK in mobile engagement strategy

- Link: https://fundraising.co.uk/2014/12/03/openmarket-support-cancer-research-uk-mobile-engagement-strategy/
- Published: 2014-12-03T15:25:37+00:00
- Author: Howard Lake

Cancer Research UK has appointed enterprise mobile engagement specialists OpenMarket
to help it enhance its mobile fundraising activity and supporter communications,
and improve operational effectiveness. It will help support both internal and external
communications.

The charity will use [OpenMarket](http://www.openmarket.com)’s Mobile Engagement
Platform for two-way messaging to improve internal communications among its 4,000
+ employees and help drive fundraising activity.

The platform has already been in use: it helped enable SMS donations and Gift Aid
statements in the [Stand Up To Cancer](http://standuptocancer.org.uk) campaign in
October which raised over £15 million.

## Advertisement

Michael Docherty, director of digital at [Cancer Research UK](http://www.cancerresearchuk.org),
said:

> “We trust OpenMarket’s mobile engagement solutions to help improve our internal
> operations. The results of their work with other large organisations are compelling
> and we look forward to implementing mobile interaction beyond our current fundraising
> activities”.

 * **[Four common digital errors hinder charities’ online fundraising, says Equimedia](https://fundraising.co.uk/2014/12/15/four-common-digital-errors-hinder-charities-online-fundraising-says-equimedia/)**(
   15 December 2014)
 * **[Carol singers raise £3,000 for air ambulance using chip and PIN terminal](https://fundraising.co.uk/2015/01/22/carol-singers-raise-3000-air-ambulance-using-chip-pin-terminal/)**(
   22 January 2015)
 * **[Adidas fitness app linked to ammado to enable athletes to fundraise](https://fundraising.co.uk/2015/06/03/adidas-fitness-app-linked-to-ammado-to-enable-athletes-to-fundraise/)**(
   3 June 2015)