# Multi-newspaper Christmas appeal launched for homeless veterans

- Link: https://fundraising.co.uk/2014/12/01/multi-newspaper-christmas-appeal-launched-homeless-veterans/
- Published: 2014-12-01T12:02:00+00:00
- Author: Howard Lake

For the first time the Evening Standard and The Independent newspapers have launched
a joint Christmas charity appeal.

The titles are joined by The Independent on Sunday, The i, London Live, and i100
to appeal on behalf of two service charities – ABF The Soldiers’ Charity and Veterans
Aid. The focus of the appeal is on [homeless veterans](http://www.homelessveterans.co.uk/).

The campaign, the biggest run by the publications’ parent media group, marks the
centenary of the outbreak of the First World War. It is supported by the Garfield
Weston Foundation.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

As a result, the campaign has received extensive coverage and promotion within the
titles, including several front page stories.

![Christmas appeal 2014 by The Evening Standard and sister titles](https://www.fundraising.
co.uk/wp-content/uploads/2014/12/evening-standard-christmas-appeal-2014.jpg)

2014 Christmas appeal by The Evening Standard, The Independent and The i.

The fundraising activities include not just appeals to readers and viewers to donate,
but also a three-part online auction which runs past Christmas.

The Independent recently shared [details of the impact](http://www.independent.co.uk/voices/campaigns/elephant-campaign/elephant-campaign-check-how-your-donations-to-the-2013-christmas-appeal-made-a-real-diffearence-9871312.html)
of its [2013 Christmas Appeal](http://www.independent.co.uk/voices/campaigns/elephant-campaign/)
for elephant protection charity Space for Giants. It raised £495,972

which includes Gift Aid which has not yet been received by Space for Giants.