# WWF-UK launches “The State of England’s Chalk Streams” report in partnership with Coca-Cola - Link: https://fundraising.co.uk/2014/11/26/wwf-uk-launches-state-englands-chalk-streams-report-partnership-coca-cola/ - Published: 2014-11-26T15:01:43+00:00 - Author: Howard Lake WWF-UK has launched its “[The State of England’s Chalk Streams](http://assets.wwf.org.uk/downloads/wwf_chalkstreamreport_final_lr.pdf)” report, funded by its long-term partner [Coca-Cola](http://www.coca-cola.co.uk/environment/wwf-uk-river-nar-one-year-on.html). The report highlights the progress that’s been made over the past 10 years, such as the return of otters to many chalk streams and the achievements of conservationists such as rivers and wildlife trusts restoring stretches of chalk stream. However, despite some good news, over three quarters of England’s unique chalk streams are still failing to meet the required ‘good ecological status’ threatening some of the country’s most precious and irreplaceable countryside. WWF-UK, Coca-Cola Great Britain, and Coca-Cola Enterprises have been working in partnership to secure a thriving future for English rivers since 2012, with the brands contributing just over £1m. The partnership also has a local focus on two chalk stream catchments directly linked to two of company’s operations – the Nar in Norfolk, source of approximately 80% of the sugar beet used in Coca-Cola’s drinks made in Great Britain, and the Cray in South London, near to Coca-Cola Enterprises’ Sidcup manufacturing site. Lessons learned are being used to promote good water stewardship nationally and work with Government to support the implementation of the EU Water Framework Directive, which requires that all rivers in England and Wales meet ‘good ecological status’ by 2015. ## Advertisement   Globally, WWF and The Coca-Cola Company have worked together since 2007 to conserve freshwater resources, with the charity’s support helping the company become a leader in water efficiency and water stewardship.   ## Arctic Home Campaign The partners also collaborated to produce the [Arctic Home ](http://www.arctichome.co.uk/) Campaign, a three-year project to raise awareness and funds to help conserve the home of the polar bear and create a positive future for the Arctic. Artic Home was first launched in North America in 2012 and then rolled out to sixteen European Countries in 2013. Now in its second year, the partnership is being activated in six countries across Europe. Coca-Cola has committed €3 million over 3 years to support the campaign in Europe through a cause-marketing programme that encourages consumers to get involved and donate. It’s another partnership akin to the charity’s strategic alliance with [Whiskas](https://www.fundraising.co.uk/2013/12/03/meow-create-integrated-cause-related-marketing-campaign-wwf-whiskas-help-protect-tiger/), with clear benefits being accrued by both parties. However, this report has been launched whilst the nation’s attention is gripped by [Montymania](https://www.fundraising.co.uk/2014/11/08/wwf-uk-benefit-montymania-surrounding-john-lewis-christmas-tv-advert/), so I wonder if it’s only a matter of time before Monty shares a [Coke](https://www.cokezone.com/uk/en/home) with Mabel? **Author: John Thompson, director and consultant at [Changing Business](https://uk.linkedin.com/pub/john-thompson/0/898/a5)** Main photo Copyright:© Hugh Mehta / WWF-UK _Volunteers from WWF-UK and Coca-Cola GB and Coca-Cola Enterprises securing pre- seeded coir rolls on the river banks of the River Cray, Sidcup, Kent. These mats will colonise the banks and help the river flow._ * **[Royal Mail Group delivers three grants totalling £50k for Christmas](https://fundraising.co.uk/2014/12/15/royal-mail-group-delivers-three-grants-totalling-50k-christmas/)**( 15 December 2014) * **[Prezi highlights charities’ presentations with Prezi Causes campaign](https://fundraising.co.uk/2015/01/22/prezi-highlights-charities-presentations-prezi-causes-campaign/)**( 22 January 2015) * **[Corporate charity partnerships in January 2015](https://fundraising.co.uk/2015/01/22/corporate-charity-partnerships-january-2015/)**( 22 January 2015)